Vital Signs Installs Oklahoma City’s First Digital Billboard

May 15, 2007
Date Announced: 15 May 2007 DANVILLE, Ill. and INDIANAPOLIS (May 14, 2007) – Watchfire Digital Outdoor (, the digital billboard division of Time-O-Matic Inc., announced that Vital Signs of Oklahoma City has installed a 19mm 14’ x 48’ digital outdoor billboard manufactured by Watchfire Digital Outdoor. The new digital billboard replaces a static vinyl billboard and is the first digital billboard in Oklahoma City, one of the nation’s top 50 billboard markets.The digital billboard will be located on Highway 74 (Lake Hefner Parkway) near its intersection with Northwest Expressway.Advertisers are interested in digital billboards because they can be updated remotely in minutes using software and a high-speed Internet connection, allowing advertisers to run specific messages coinciding with the time of day or special events, according to Justin Booher, president of Vital Signs. Booher anticipates advertisers will quickly leverage the new digital billboard to span a variety of industries including financial services, healthcare, automotive and real estate. Vital Signs selected the billboard from Watchfire Digital Outdoor because of the company’s outstanding customer service. “Watchfire really cares about our business,” said Booher, noting that a Watchfire executive spent a couple days in April meeting with local advertising agencies and advertisers to educate them about the new medium and discussing the opportunities available for advertisers with digital billboards.Watchfire Digital Outdoor produces the industry’s only 19mm pixel pitch billboard, which features 10 percent more pixels per square foot than others in the industry. Watchfire Digital Outdoor boards produce 281 trillion colors, a palette 64 times deeper than others in the industry. All Watchfire billboards feature 140-degree viewing angle LEDs. In addition, Watchfire provides a web cam for real-time monitoring of billboards, automatic diagnostic monitoring via email and log files for proof of performance. Watchfire digital billboards have industry-leading uptime. A recent audit of 334 Watchfire digital signs revealed that the signs had an average uptime of more than 99.9 percent. The product’s consistent performance record is largely attributable to the unique silicone gel that encapsulates every Watchfire billboard module and protects against extreme weather conditions, even allowing Watchfire’s boards to operate normally while completely submerged in water.Watchfire Digital Outdoor produced a documentary of a billboard installation as a guide for outdoor advertisers who want to learn more about digital billboards. A free DVD of the documentary is available at Watchfire Digital OutdoorWatchfire Digital Outdoor engineers and manufactures the most durable and dependable digital billboards available anywhere. Watchfire digital billboards have an industry-leading uptime of 99.9 percent, according to an audit of 334 Watchfire digital signs. In addition, Watchfire Digital Outdoor produces the industry’s only 19mm pixel pitch billboard, which is capable of producing 281 trillion colors, the most in the industry. The company has thousands of outdoor LED signs in daily operation throughout North America. Watchfire digital billboards allow outdoor advertising companies to generate substantially more revenue per board by selling the same space to multiple advertisers who can use the technology to create more effective outdoor advertising than ever before possible. Watchfire Digital Outdoor’s sales and marketing offices are located in Indianapolis; engineering and manufacturing are located at the Danville, Ill. headquarters. For more information, go to

Linda Muskin Clarus Communications 847.432.7300

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