Lighthouse screens at Hong Kong Sevens

Content Dam Leds En Ugc 2007 04 Lighthouse Screens At Hong Kong Sevens Leftcolumn Article Thumbnailimage File
Date Announced: 27 Apr 2007

The premier and longest standing Sevens meeting of the rugby calendar, the famous
Cathay Pacific/Credit Suisse Hong Kong Sevens, took place at Hong Kong Stadium from 30
March to 1 April 2007 where the mighty Samoan team beat island rivals Fuji by 27-22. For
the third year in succession, Lighthouse Technologies was the official LED screen supplier
for the event, providing its class-leading R16i/o-II 16mm LED screens in both the North
Stand of Hong Kong Stadium itself and the official Sevens Village.

The Hong Kong stadium featured a 7 x 7 panels (7.11m width x 5.33m height) R16i/o-II
screen; whilst 7 x 6 panels (7.11m width x 4.57m height) of R16i/o-II was positioned in
the Sevens Village, an area sited at the India Recreation Club in Happy Valley, adjacent to
the main stadium. The Sevens Village was the complimentary venue for the crowds to
relax, purchase official merchandise, watch the live rugby and where fans who were unable
to obtain tickets to the main ground gather to enjoy the actions. Both screens used the
Lighthouse LIP-KX for video display control.

The sponsoring for the Sevens Village was originally, and continues to be, facilitated by
the UK company Show Time Media, which provides content for the Village screen. Keen for
the Hong Kong Rugby Football Union (HKRFU) to make the most of the opportunity the
Sevens Village presented to them for added entertainment, they approached Lighthouse to
provide a definitive solution to their display requirements.

“The first year Lighthouse screens appeared was at the launch of the Sevens Village,
introduced for the World Cup in 2005,” explained Show Time Media’s Scott Taylor,
Commercial Director. “We were looking for a screen partner. As Lighthouse Technologies
is known to us as a manufacturer of high-end LED screens, and also has its head office in
Hong Kong, it is the perfect fit. We approached Mark Chan, Lighthouse’s managing
director, who immediately saw the benefits of the alliance.”

“We were very pleased to have the opportunity to be part of such a prestigious sports
event,” added Mark Chan. “And our R16i/o-II screen is perfect for this type of application
as it’s capable of displaying high quality images even in direct sunlight, which is essential
here.”

The screen in the stadium, a more recent addition as seen for the first time at last year’s
Hong Kong Sevens 30th Anniversary and following the success of the Village screen, was
primarily used for content from the main sponsors, crowd shots and live rugby. The screen
in the Sevens Village, which was in use from 7am to 11pm, hosts live-feed from the entire
tournament in the stadium, as well as highlights from other matches and clips from BBC
comedy sketches during the day and Universal Music videos in the evening, when a party
atmosphere took over from the day’s sporting focus.

The HKRFU promoted the Sevens Village through the Hong Kong Tourism Board and local
press as an additional free venue for fans during its first year. Its popularity has grown to
such an extent in the intervening years that it is now a must-have, integral part of the
Sevens event.

“The giant LED screens in the Sevens Village and in the Stadium have quickly become an
intrinsic part of the Sevens experience both inside and outside of the ground,” said
Warrick Dent, Sevens and Commercial Manager of the HKRFU. “The screens supplied by
Lighthouse are state of the art, and this is combined with a first-class service. We are very
pleased with the partnership we have formed,” Dent continued.

“The team at Lighthouse are great people to work with and have a fantastic product,”
concluded Taylor. “We immediately struck up a great relationship with them which we are
sure will continue for many years to come.”

Contact
Lighthouse Technologies Limited, Suites 531-537, Building 2, Hong Kong Science Park, Shatin, N.T., Hong Kong. Tel: 852 2192 1688 Fax: 852 2423 1062 E-mail: info@lighthouse-tech.com www.lighthouse-tech.com

E-mail:sarahj@gasolinemedia.com

Web Site:www.lighthouse-tech.com

More in Company Newsfeed