Journée Lighting signs Prudential Lighting Products as first exclusive sales rep firm

Date Announced: 20 Jul 2007 -- Product Line Answers Marketplace's Call for Energy-Efficient, Stylish FixturesWestlake Village, California and LOS ANGELES – Journée Lighting, Inc., designer and manufacturer of the LOTUS-I and LOTUS-E light-emitting diode (LED)-based luminaires today announced that Prudential Lighting Products (PLP) will be the company's first exclusive sales representative for its commercial lighting systems.This agreement marks another important milestone for Journée Lighting, which has recognized an increasing demand for advanced, energy-efficient lighting and answered with a stylishly-innovative, compact design for the retail, museum, hospitality and residential marketplace."We're extremely pleased to be represented by Prudential Lighting Products in Southern California as they truly embrace our LED-based product line," said Nate Quan, vice president, sales and operations, Journée Lighting. "PLP's strong reputation and unmatched relationships with the architectural lighting community in the Los Angeles market are invaluable to the success of Journée Lighting.""We see our relationship with Journée Lighting as a "win-win" for our customers and us," said Roger Gregston, Prudential Lighting Products agency sales manager. "This relationship enables us to offer fixtures that combine sleek design with multiple high-tech efficiencies and easy customization; this is what our customers are increasingly asking for in California's energy-sensitive market."Journée's LOTUS fixtures' eye-catching retro design not only serves an aesthetic purpose, it is also the key to intelligently counteracting the challenges of applying LED lighting. The LOTUS from Journée is an MR type fixture specifically designed with the LED source in mind, rather than as a fixture in search of a MR-16 LED bulb replacement. And unlike any other fixture on the market, the signature open backward fin design of Journée's LOTUS-I (intelligent) and LOTUS-E (essential) efficiently dissipates any heat generated by the LED source.Customers can focus on the many benefits Journée's LOTUS-I and LOTUS-E offer: digitally controllable white-light LED lighting available with three on-board WattageAdjustT settings, capable of up to 500 lumens. With a lamp life of up to 50,000 hours, maintenance costs become a thing of the past.Available in an anodized aluminum finish in seven color options as well as in custom colors, the LOTUS-I from Journée also features selectable integrated backlights that illuminate its bold design and color. Journée Lighting also designs and manufactures the Journée Monorail system, which is appropriate for any high-end gallery style illumination application: be it a civic, museum, retail, hospitality, or residential installation.The LOTUS from Journée, which debuted at Lightfair International, will be available for purchase in the fourth quarter of 2007 through PLP in Southern California. Contact Journée Lighting for information and availability in other regions.About Journée Lighting, Inc.Headquartered in Westlake Village, California, Journée Lighting, Inc. designs and manufactures pure white light-emitting diode (LED)-based lighting fixtures, including the LOTUS-E and LOTUS-I. Journée also designs and manufactures a complete matching Monorail system of specification grade track and accessories. For more information, please visit www.journeelighting.com.About Prudential Lighting ProductsBased in Los Angeles with satellite offices in San Bernardino and Santa Barbara, Prudential Lighting Products (PLP) has served architectural industry professionals in the Southern California area for 20 years. It provides a full spectrum of lamps, luminaires and lighting controls products from more than 65 manufacturers. For more information, please visit www.plpsocal.com.

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Web Site:www.journeelighting.com