Light-Drive Elite from Traxon and e:Cue wins Lightfair Innovation Award

Date Announced: 25 May 2010 -- LIGHT-DRIVE ELITE FROM TRAXON | E:CUE WINS LFI INNOVATION AWARDS FOR DESIGN EXCELLENCE AND CONTROLS AT LIGHTFAIR 2010 Traxon | e:cue Also Receive LFI Best Booth AwardLas Vegas, NV (May 13, 2010) – Traxon Technologies | e:cue lighting control is pleased to announce that its e:cue Light-Drive Elite is the recipient of two LFI Innovation Awards, announced yesterday at LIGHTFAIR International 2010. The Light-Drive Elite was recognized for “Design Excellence” and in the category of “Controls, Daylight Integration and Systems.” These awards reinforce the company’s commitment to flexibility, simplicity, and innovation in the development of cutting-edge technology for the lighting and controls market, keeping design and aesthetics in mind along with the ability to deliver dynamic and powerful lighting control to users with any level of skill. The Light-Drive Elite is featured this week in Traxon | e:cue’s booth (Booth # 227), which was also honored with an “LFI Best Booth Award,” at the 21st Annual LIGHTFAIR Trade Show and Conference. Light-Drive Elite is a wall-mounted standalone DMX controller and interactive user interface for dynamic lighting. End-users can easily set up color changing effects and control lighting usingthe device.The user interface features touch-sensitive keys and wheel with color LEDs for intuitive selection of colors, and adjustment of intensity and speed. Memory function allows end-users to define four colors for color-changing effects. It can be easily connected to LED RGB fixtures through an RJ45 connection for power and data. Light-Drive Elite’s glassy finish is designed for an elegant appearance as well as easy maintenance. About TraxonTraxon Technologies Ltd. is a global leader in LED lighting systems offering sophisticated RGB and White solutions for the architectural and hospitality/retail industries. Together with its lighting control brand “e:cue”, Traxon provides its customers full turnkey solutions, reaching from the cutting-edge LED lighting systems to the sophisticated large scale control solutions. In March 2009, Traxon Technologies entered into a joint venture partnership with OSRAM, strengthening its position in the market by combining know-how in technology and building on synergies with OSRAM’s global presence. With over 3000 worldwide installations Traxon covers various market segments and has the knowledge and experience to improve and illuminate environments of various size and complexity.About e:cueFlexibility. Simplicity. Innovation.e:cue lighting control develops state-of-the-art control and automation solutions, and works with lighting professionals and partners around the world to deliver dynamic lighting experiences. An industry leader, with an integrated software and hardware portfolio, e:cue provides reliable control solutions for any dynamic lighting project. e:cue, as part of “Traxon Technologies – An OSRAM Company,” is headquartered in Paderborn, Germany with regional offices in Europe, North America, South America, Asia and the Middle East. Distribution and support is managed through e:cue’s extensive worldwide partner network.

Contact
Amy Meredith Director of Marketing & Administration Traxon Technologies Ltd, Tel: 201.508.1574 Email: [email protected] Lauren Dibble, Weber Shandwick Tel: 617.520.7099 Email: [email protected]

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Web Site:www.traxontechnologies.com