Sujana Energy and Nichia partner to market LED lighting in India

May 27, 2010
Date Announced: 27 May 2010 SUJANA ENERGY TO PARTNER WITH NICHIA CORPORATION OF JAPANProposed collaboration will develop technology for affordable energy-efficient lightingHyderabad, India, 27 May 2010: Sujana Energy Limited (SE), a part of Hyderabad Headquartered, Sujana Group of Companies ( has entered into strategic Partnership with the Japanese Company Nichia Corporation a pioneer and world leader in (blue and white) LEDs and the largest supplier of white LED’s in the world. Both companies will work together to explore opportunities in the field of LED Lighting and Display for the first time in India.As part of the partnership, the two companies will collaborate on compatible capabilities that can be applied to benefit the current and future customers in India. For a country like India, faced with acute shortage of electricity on the one hand and “dark region’, unconnected to the power grid, LED lighting is the most energy efficient means of lighting, in fact it affords more than 50% saving in power costs for the same level of luminous efficiency and works well with renewable energy sources like solar power.Expressing his satisfaction on the strategic Partnership with Nichia Corporation, Mr. YS Chowdary, Chairman, Sujana Group of Companies said “Renewable energy is the focus area for the Sujana Group of Companies and I am sure that this partnership where two large corporations come together is a sign of commitment to make latest technology products that are available, applicable & affordable to consumers. This I am sure will go a long way in lighting up the World”.Nichia Corporation is the largest supplier of white LEDs in the world. It offers many products and technologies that can be adapted to Indian conditions, while Sujana Energy is strong in R&D and has the understanding of the unique needs of India, the two companies make for an ideal partnership to develop and joint market products that are designed for use in homes and offices as well as public conveniences. Under the Solar Power Mission itself the government plans to convert 60 Indian cities to total solar powered cities, making for an opportunity of almost Rs. 1800 million for LED lighting equipment alone.“The current Strategic Partnership on LED Lighting and Display formalizes a long-term and valuable relationship between Sujana Energy Limited and Nichia Corporation and further expands our corporate relations. By gaining a better understanding of each company's capabilities we are sure to collaborate to develop unique solutions for customers across the country.” “Demand for LED is almost limitless worldwide. Although competition is extremely high in Indian market, I believe, this collaboration between Sujana and Nichia will be a breakthrough for expanding LED Lighting and Display”, said Mr. Makoto Takenaka, Managing Director of Nichia Chemical Pte. Ltd.As part of the Strategic Partnership, Nichia Corporation will provide Sujana Energy Limited a product head start / leeway, during which, Nichia will do best to make its new/suited products available only to Sujana for the Indian Market. The scope of the cooperation in LED Lighting and Display domain by using various collaboration channels may be further expanded; potentially extending it to other countries in the future as demands exist. “By bringing together our experience and capabilities, we will be in a position of strength to provide our customers with innovative and comprehensive solutions for their lighting needs using cutting edge renewable technologies“, remarked Mr. Hari Kiran Chereddi, Managing Director, Sujana Energy Limited.About Sujana Energy:Sujana Energy is a rapidly growing ‘Responsible Energy’ company in the business of Renewable Power Generation (Using our own Patented Solar Thermal Technology), advanced LED lighting, and Solar Photovoltaic applications catering to consumers and commercial markets worldwide.Sujana Energy is a part of the Sujana Group which is emerging as one of the largest business houses of South India with a turnover in excess of USD 1.3 Billion as of September 2009. Sujana Group has significant presence in businesses lines as diverse as Domestic Appliances manufacturing; Power Transmission & Telecom Towers manufacturing and allied services; Energy, Construction & Structural steel manufacturing; Basic and Urban Infrastructure Development; and Precision Engineering Components.About Nichia Corporation:Having "Ever Researching for a Brighter World" as our motto, Nichia has grown in the field of manufacturing and sales of fine chemicals, particularly inorganic luminescent materials (phosphors) and LED’s. In the process of the challenging pursuit of brighter luminescent and light-emitting materials, we succeeded in developing and commercializing the super high brightness Blue LED in 1993 and white LED in 1996. It was accepted with great amazement in the related industries throughout the world. Since the first announcement of the Blue LED in 1993, Nitride-based LEDs in different emission colours ranging from Ultraviolet to yellow have been contributing to the diversification of LED application fields. Nichia will continue to be a company which will be able to make a contribution to the world by evolving its original and unique technologies into the actual manufacturing. In India we are operating from 2004 and have a very major market share across all the segments (Railways, Traffic Signalling, Display, General Lighting, Home Lighting etc.)For additional media information, please contact Melcole Public Relations (Mr. Suvendu Jena ([email protected])) or Sujana Corporate Communications (Mr. Dean Hayling ([email protected]))

Gautam G

E-mail:[email protected]