Lighting Science Group launches Definity line of LED bulbs

May 3rd, 2010
Date Announced: 03 May 2010

Satellite Beach, Florida, May 3, 2010 – Lighting Science Group is democratizing LED lighting by offering a new line of LED products with approximately 50 percent more lumens (light output) than competing products, at a dramatically lower retail price. Americans can now start lowering energy cost without sacrificing light quality by installing Lighting Science Group’s new DEFINITY line of LED light bulbs. Built in the USA by American workers, the DEFINITY LED line includes A19, PAR38, PAR30, PAR20, MR16, and G25 bulb types that are all dimmable and will last nearly 20 years.* By way of comparison, Lighting Science Group’s DEFINITY LED A19 bulb has a longer life and retails at approximately half the suggested retail price ($20 vs. $40) of GE’s recently announced, but not available until later this year, Energy Smart A19 bulb that will be made in China.

“The DEFINITY line sets a new standard for lighting performance at an affordable price,” said Zach Gibler, Chief Executive Officer, Lighting Science Group. “Built in the USA, the DEFINITY LED bulbs offer the best lumens per dollar package and can save Americans hundreds of dollars in maintenance, replacement, and energy cost. Furthermore, unlike CFLs, the DEFINITY LED bulbs contain no mercury, are completely recyclable, are instant on, and offer outstanding light quality.”

To ensure performance and reliability, the DEFINITY LED line was tested under the rigorous LM-79 process by an independent laboratory approved by the U.S. Department of Energy’s CALiPER program. These testing results show that the DEFINITY LED bulbs outperform competing products on the market. Moreover, saving green by buying green has been made easier, since the DEFINITY LED bulbs have a payback of one to two years.

“With the phase-out of incandescent light bulbs, Americans can now purchase long-lasting, environmentally responsible and sustainable replacements that makes economic sense—without sacrificing lighting quality,” said Gibler.

The suggested retail price of the DEFINITY line of LED light bulbs ranges from $20 to $55, depending on type, and are being offered through lighting distributors and directly by Lighting Science Group. To find your nearest sales location, go to: http://www.lsgc.com/contact-us/manufacturers-sales-representatives/

About Lighting Science

Lighting Science Group Corporation (LSCG.PK) designs, develops, manufactures and markets LED lighting solutions that are environmentally friendlier and more energy efficient than traditional lighting products. LSG offers retrofit LED lamps in form factors that match the form factor of traditional lamps or bulbs and LED luminaires for a range of applications including public and private infrastructure for both indoor and outdoor applications. LSG’s Custom Solutions business unit designs, develops and manufactures custom LED lighting solutions for architectural and artistic projects. LSG is headquartered in Satellite Beach, Florida; LSG’s Custom Solutions business unit is based in Rancho Cordova, California; LSG’s European operations are based in Goes, The Netherlands; and, LSG has sales offices in Tokyo, Japan, Buckinghamshire, England and Sydney, Australia. LSG has over 200 workers in its Satellite Beach, Florida manufacturing facility that build lighting products from domestic and imported parts. More information about LSG is available at www.lsgc.com.

Forward Looking Statements Certain statements in this press release may constitute “forward-looking statements” made under the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. The statements include, but are not limited to statements regarding the performance of LSG and the performance of LSG’s products using terminology such as “development,” “well positioned,” “leading,” “breakthrough,” “advance,” “success,” “will,” “should,” “expected,” “best in class,” “unparalleled,” “would,” “could,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “potential,” “opportunity,” “greater,” “preparing,” “excellent” or “extensive.” Such statements reflect the current view of LSG with respect to future events and are subject to certain risks, uncertainties and assumptions. Known and unknown risks, uncertainties and other factors could cause actual results to differ materially from those contemplated by the statements. In evaluating these statements, you should specifically consider various factors that may cause our actual results to differ materially from any forward-looking statements. Readers should carefully review the risk factors detailed under “Risk Factors” in our Form 10-K’s, Form 10-Q’s and other Securities and Exchange Commission filings.

*Traditional light bulbs last approximately 3,000 hours or 1 year of life at 7 hours of operation a day, 365 days a year. Lighting Science DEFINITY bulbs are expected to last 50,000 hours at 7 hours of operation a day, 365 days a year.

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Contact
Andy Beck MWW Group 202-585-2288 abeck@mww.com

E-mail:abeck@mww.com

Web Site:www.lsgc.com

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