Seoul Semiconductor signs a sales network agreement with Excelpoint

May 26, 2010
Date Announced: 26 May 2010 -- Advances leadership position in the Asian LED marketSeoul Semiconductor (CEO Chung Hoon Lee,, a world-leading LED manufacturer has announced signing a sales agreement with Excelpoint Technology Ltd., a total-solution company in the field of electronics headquartered in Singapore. Excelpoint will represent the products of Seoul Semiconductor, including the ultra-small high-efficiency LED products and the world’s first AC-driven LED, Acriche. Excelpoint was given the right to represent Seoul Semiconductor in Asian countries including China and India, and it is expected to be a major factor in Seoul Semiconductor increasing its presence in the Asian market.Yi Sang Min, Vice President of Sales and Marketing Department, stated that he is “extremely impressed by the competitive advantage, strong business foundation, specialist lighting design and environmentally friendly systems of Excelpoint”, and in particular “the ecosystem based on LED lighting was one of the major considerations that led to confidence in the agreement with Excelpoint”.With regard to this agreement, Albert Phuay, Chairman and Group CEO of Excelpoint has said “the technological capabilities and strong market position of Seoul Semiconductor as well as the vast array of excellent products including Acriche (AC LED) work exceedingly well with Excelpoint’s blueprint for the solid state lighting business”, also adding “the company will make every effort to promote and support Seoul Semiconductor’s products”.Seoul Semiconductor expects that its LED products will lead to an increase in the amount of introduction of electronic products such as cellular phones and TV BLU in the Asian market through a stable and timely supply network of Excelpoint. In addition, both companies have a view that they will be able to gain competitiveness to provide a competitive edge and solutions to LED lighting companies through this strategic partnership.About Excelpoint Technology Ltd. ( in 1987, Excelpoint Technology Ltd. is a total solutions provider of quality components, engineering designs and supply chain services to electronics manufacturers, including original equipment manufacturers (OEM), original design manufacturers (ODM) and electronics manufacturing services providers (EMS). Excelpoint’s three research and development centers presented customers’ market accessibility to the market in a simple, effective and rapid manner and created total solutions and reference designs for a lot of commercial musical instruments, wireless telecommunications devices and consumer electric devices. Its head office is located in Singapore and its subsidiaries are located in the cities of 20 countries including Malaysia, Thailand, Vietnam, China, Korea, the Philippines and Austria.About Seoul Semiconductor ( Semiconductor is one of the largest LED companies in the world. Seoul Semiconductor has more than 5,000 patents and owns internationally recognized technology such as Acriche, developed by its own original technology; Deep UV LED; and Non-Polar LED implementations. The company runs 33 overseas operations, including three subsidiaries. Visit for more information.

Seoul Semiconductor Market ing Team / Hyesun Paek / +82-31-364-3787 / [email protected] PR Agency of Seoul Semiconductor / Minbok Song / +82-2-3210-9680 / [email protected]

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