Daktronics will install an LED video board at Bradley University

Date Announced: 19 Apr 2010

BROOKINGS, S.D. – April 19, 2010 – Daktronics, Inc. (Nasdaq – DAKT) of Brookings, S.D., announced today that Bradley University has asked the company to design, manufacture and install an integrated display system overlooking the school’s home court in the new Athletics Performance Center Arena on its campus in Peoria, Ill.

The focal point of the Bradley Braves’ new system will consist of six Daktronics light emitting diode (LED) video displays to be installed above the stands in the arena. Along with new LED scorer’s tables, these high-resolution displays will deliver replays, game information and sponsor messages to the crowds cheering on the Braves in Peoria.

Daktronics is partnering with XOS Digital, Inc., a national leader in digital sports media co-headquartered in Orlando and Boston, for the facility project. While Daktronics will integrate Bradley’s new video displays and scorer’s tables into a complete content and delivery system overhaul, XOS Digital will focus on integrating an HD/SD broadcast control room to power these new technologies within the school’s over-4,000-seat Athletic Performance Center Arena, as well as a variety of other output sources.

“This is an important step in our digital media evolution,” said Dr. Michael Cross, Director of Athletics at Bradley University. “The new displays and their control equipment represent a strategic investment that will bring an enhanced spectator experience to our loyal fans, media partners and sponsors. We look forward to creating high-quality productions that will provide corporate sponsors the brand recognition and return on investment they are seeking, while making the fan experience both visceral and memorable.”

The two displays on the north and south ends of the new arena will measure approximately 11 feet high and 18 feet wide, while the four displays mounted on the east and west walls – two on each end – will measure approximately 3 feet high and 13 feet wide. All six will use the latest in Daktronics display technology to keep every fan in the game.

“For our portion of this project, we integrated a wide variety of the latest digital technologies to create the best possible workflow for Bradley Athletics staff,” said Mark Hudgins, president of XOS Integrated Solutions Group. “A significant aspect of our work involved the integration of a complete broadcast control room, which leveraged our depth of engineering knowledge and control room experience to produce an effective and efficient workflow for Bradley University. By teaming up with Daktronics, another industry leader, our combined results for this project will provide Bradley University with a way to bring even more value to its fans’ experiences.”

To keep those fans entertained, Bradley University has enlisted the help of Keyframe, Daktronics’ creative services division. Keyframe will create engaging content for the Braves’ new displays and ensure the patrons in the Athletics Performance Center never experience a dull timeout or quarter break.

“The Bradley University Athletics Performance Center will provide increased excitement and create an immediate impact for the fans next season,” said Joey Hulsebus, Daktronics Sales. “Daktronics is very excited to work with the university, the architects from PSA Dewberry and XOS Digital’s entire staff to assist in creating the ‘wow’ factor. This group has been exceptional to work with, and we look forward to opening day 2010.”

Five sections of Daktronics digital LED scorer’s tables will utilize the same technology as the wall displays and give the university’s athletic sponsors an additional medium for their messages in the new facility. Because the tables are digital, Bradley University organizations, athletic squads and advertisers will have virtually unlimited options for displaying their dynamic information.

In addition, Daktronics is providing Bradley University with a completely updated scoring display system. New custom scoreboards, shot clocks, backboard light strips and time of day clocks are all heading to Peoria. These additions will also utilize industry-proven Daktronics LED technology and provide a no-stress scoring solution to athletics staff for years to come.

About the Athletics Performance Center
After years of careful planning and preparation, “The Campaign for a Bradley Renaissance” has started to brighten the Bradley University campus. Starting next season, the Braves women’s basketball and volleyball teams will call the new Athletics Performance Center home. The project, just one part of a $50 million athletic facility renovation effort in Peoria, includes new coaches’ offices, a Bradley hall of fame, locker rooms and hospitality areas.


About XOS Digital, Inc.
XOS Digital is the leading provider of advanced technology products, digital system design and integration, content management solutions, and integrated media services to sports teams, athletic organizations and sports marketers in North America. The XOS portfolio of technology products and services enhances the performance and image of more than 900 teams in the NFL, NBA, NHL, NCAA, WNBA, NAIA, MLB, AFL, Euroleague and other leading sports organizations. The advanced XOS Digital Sports Network Platform powers the revolutionary SEC Digital Sports Network enabling the broadest, multi-platform distribution of SEC Sports media content. For more information, visit www.xosdigital.com.

About Daktronics
Daktronics is recognized as the world’s leading provider of full-color LED video displays. Daktronics began manufacturing large screen, full-color, LED video displays in 1997. Since then, more than 6,100 large screen displays have been sold and installed in sports, entertainment and commercial facilities around the world. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world’s leading provider of large screen LED video displays. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at sales@daktronics.com, call (605) 692-0200 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.

Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2009 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

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Contact
Mark Steinkamp Marketing Director Daktronics 605-692-0200

E-mail:mark.steinkamp@daktronics.com

Web Site:www.daktronics.com/Pages/default.aspx

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