ETC Selador picks up best lighting award at PALME
ETC’s Selador range of LED fixtures have scooped another award, this time for Best Intelligent Lighting Fixture at the PALME Middle East Awards 2010.
The PALME Middle East Awards are the region’s most prestigious awards ceremony and recognise innovation and technical excellence in lighting design.
Selador was entered for the award by ETC’s Dubai based distributor, Oasis Enterprises. David Gray, architainment division manager, says: “Quality of light output is an important feature in an energy efficient fixture, and the PALME award recognises this. It is always a challenge to convince professionals that one Selador Vivid Ice fixture can replace 16 Source Four PARs in Congo Blue; or that the same fixture then also be used to generate Sky Blue which would have required eight PARs. But by setting up demonstrations and shoot-outs, we can prove this amazing technology to end users first hand.
“The TV market has been fastest to recognise the benefits of Selador in producing warm whites: we have supplied many Lustr units to Al Jazeera TV in Doha, Qatar. The unit was designed to produce warm or cool pure white light slowly evolving into the softest tints and colour shadings while always rendering pigments and skin tones in their natural appearance.”
Erik Larsen, ETC’s market manager for Europe, the Middle East and Africa, adds: “We’re delighted to receive this second award for our Selador LED fixture range and in a category that usually rewards moving lights. We truly see Selador as intelligent lights utilising the x7 Color System which is unsurpassed in the world of LED fixtures.
“I want to thank Oasis Enterprises for excellent promotion of Selador in the Middle East region and our R&D team for developing this amazing range of high quality LED fixtures.”
Selador’s first award was at PLASA in September, where it won a coveted Innovation Award.
For more information on ETC and its products, please visit www.etcconnect.com
Picture caption: Abdulrahman Aladawi, Oasis Enterprises’ technical sales engineer accepts Selador’s prize for Best Intelligent Lighting Fixture at the PALME Awards 2010
Elliot Herman (email@example.com) Harmer PR: +44 (0)20 7580 6334 www.harmerpr.com/etc