LED Transformations offers LED lighting market research services

Apr 16th, 2010
Date Announced: 16 Apr 2010

LED Transformations, LLC announces new Solid State Lighting-specific market research services that update traditional strategies for manufacturers and component suppliers in the sector. The firm has developed a research methodology to address the clash of cultures affecting the industry.

"With decades of product design experience, we have found that the LED lighting industry can be difficult to navigate for new and established players alike," said Dr. John W. Curran, founder and president of LED Transformations. "Traditional approaches in marketing general illumination lighting products can’t keep up with the rapid developments in the semiconductor-driven SSL industry.

Steven McGrath, Market Research Director at the firm, created a process that includes primary and secondary research techniques to limit future market-related errors, helping clients reach their profit goals. It addresses market size and growth, shares of prospective competitors, end user’s technical sophistication as well as loyalty and propensity to switch.

With his MBA in Market Management and Marketing Research from the Wharton School, the addition of Mr. McGrath to the team brings years of experience in high tech industries and “complements LED Transformations’ already extensive knowledge of the industry,” added Dr. Curran. “We now offer clients a team equally conversant in technical as well as marketing strategies.”

The SSL industry is a confluence of two distinct market cultures, and traditional approaches create significant challenges to researchers seeking to quantify and evaluate potential future business performance.

“And yet solid-state technology represents a major growth opportunity for firms in the lighting sector," Dr. Curran concluded. "Companies will get the most value by choosing the services of industry experts who can navigate the shifting and often conflicting landscape."

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About LED Transformations, LLC
Backed by 30 years of development and marketing experience, the LED Transformations team specialized in education, qualification and testing, market research and product development of solid-state lighting products and components. As an independent firm, the company provides unbiased perspectives on LED devices, luminaires, components and lighting applications. For more information, visit www.ledtransformations.com.

Contact
Dr. John W. (Jack) Curran, President LED Transformations, LLC PO Box 224 Stanton, NJ 08885 Phone: 908-437-6007

E-mail:jcurran@ledtransformations.com

Web Site:www.ledtransformations.com

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