Date Announced: 14 Jul 2010 Brookings, S.D. – Daktronics Inc. (Nasdaq - DAKT) announced today, in conjunction with the University of Texas athletic department, the addition of a unique LED marquee that is helping to promote Texas athletic events and other happenings at the Frank Erwin Center in Austin. The display was installed and made its debut in April 2010.The new video marquee is located adjacent to Interstate 35 at the Frank Erwin Center, home to the University of Texas men’s and women’s basketball programs. It measures approximately 23 feet high by 24 feet wide and provides ultra-wide viewing angles and unrivaled contrast. The marquee will keep students, athletes and University of Texas supporters informed of upcoming events and on-campus activities.Daktronics has provided an integrated scoring and video system inside the Frank Erwin Center, with fans being entertained and informed during basketball games by digital LED centerhung and ribbon displays. The University of Texas also has Daktronics video and scoring technology at their football, aquatics, baseball, tennis and track and field venues.“The University of Texas is a valued long-term customer of Daktronics,” Dan Fjeldheim, Daktronics Sales, said. “We’re happy to work with them again. This marquee will provide more opportunities of sponsor recognition for the university, as well as keep everyone on campus up to date with news and events.”The display utilizes the very latest full-color display technology, with lines of LED pixels on 15 mm spacing. Features of the new technology include improved resolution and contrast, module and cabinet designs that are more resistant to weather, and an advanced ventilation system that increases the life of the display electronics. Operated with Daktronics proven digital display control system, content can be changed frequently at little to no cost, providing the University and its corporate partners more flexibility to reach the thousands that drive by each day with timely and relevant messages.The display’s content is managed by Daktronics Visiconn® software. It is a control system that allows users to run their displays from any internet-ready computer. With the ability to integrate multiple display technologies (LED, LCD and others), the Visiconn® control system is the ideal solution for controlling digital display networks. The technology offers the capability to quickly create and display messages and graphics on the LED displays, allowing advertisers to better target their content to the audience at a particular location or certain time of day.Digital marquees and billboards are becoming more commonplace at sports and entertainment venues because of their high visibility, the flexibility to change messages quickly and easily, and the value they provide corporate partners with another avenue for exposure, brand building and promotions.About the Frank Erwin CenterThe Frank Erwin Center is the premiere venue in Austin for public and private events. Located on the campus of the University of Texas at Austin, it is the regular home for the University of Texas men’s and women’s basketball games. It was built in 1977 and renamed in 1980 to honor former UT Board of Regents member Frank Erwin. It underwent renovations in 2001-2003, which included the addition of 28 suites, new concessions stands and restrooms and a new scoreboard and indoor electronic video displays.About DaktronicsDaktronics has strong leadership positions in, and is the world’s largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: www.daktronics.com or e-mail the company at [email protected].
Contact
Mark Steinkamp Marketing Director Daktronics Inc. 331 32nd Avenue Brookings, SD USA 57006 1-605-692-0200 1-800-325-8766 (toll free)
E-mail:[email protected]
Web Site:www.daktronics.com
