New York's Times Square shines brighter thanks to Digital Display Company D3

Oct. 26, 2010
Date Announced: 26 Oct 2010 New York – D3 LED, LLC (D3), the world's leader in specialized LED digital display applications, celebrated the unveiling last week of its two newest LED display spectaculars in New York’s Times Square for Disney Store and Aéropostale.Aéropostale, Inc. opened to the public its new 19,000 square foot Aéropostale flagship store in Times Square located at 1515 Broadway and 45th Street on Friday, October 22nd at 12pm ET. A key component of this exciting new store opening is the brand’s use of interactive LED display systems that transition from external space to within the store itself. D3 proudly served as design, engineering and manufacturing partner, display consultant and on-site project manager for digital display applications included at Aeropostale Times Square. D3 already has a dominant presence in Times Square as the company responsible for creating digital display spectaculars for ABC Studios, Forever 21, M&M’s, JVC, Walgreens (the nation’s largest, most advanced digital super-sign soaring 341 feet above the street), and most recently for Disney Store—which was just unveiled to the world on October 21, 2010. The Company has installed more than 70% of all Times Square LED displays since 2006.D3 design engineered the nearly 2000 square foot LED display for Aéropostale Times Square. The display’s complex curves and projection restraints required D3’s team to custom design more than 1100 parts and pieces to bring the vision to reality. The most complex curve wrapping the corner required a custom vertical module similar to the design D3 utilized for the ABC Studios famous curved display. The LED display also features a serpentine Hi-Def pixel surface of 3700 pixels wide by 576 pixels high. “Based on D3’s extensive experience with custom curved LED display systems, our engineering team leveraged our scalable display technology to develop two new custom products for Aéropostale,” said Jason Barak, D3 managing partner, sales and marketing. Created by D3, with content developed by Pixelfire Productions, one of the most unique features of the new LED display system at Aéropostale Times Square is the “AERO Dance Cam.” This interactive feature is facilitated by a tiny camera mounted within a display module that allows customers inside the store to show off their best dance moves, which are then recorded by a sensor triggered camera and broadcast to the external LED display above the store approximately 20 minutes later. Customers can then simply walk outside and see themselves dancing and interacting with Aéropostale models right on the digital display. "Pixelfire Productions has worked with D3 on other Times Square installations using our Pixit technology to capture, display and share photos; we’re excited to introduce video into the equation,” said Steve Bumstead, president, Pixelfire Productions. To enable the dance cam and display interactivity, D3 developed a multiplayer synchronized playback system with real time encoding and Flash interactivity. Editorial Note: High-resolution images, video, technical and design specs and FAQ sheets for Aéropostale and Disney Store LED displays are available to press. Jason Barak, managing partner, D3, is available for media interviews to discuss the design, interactive capabilities and functionality of Aéropostale and Disney Store LED displays in Times Square. Steve Bumstead, president, Pixelfire Productions, is available to discuss the unique “AERO Dance Cam” feature developed for Aéropostale Times Square.About Aéropostale, Inc.Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14 to 17 year-old young women and men through its Aéropostale ® stores and 7 to 12 year-old kids through its P.S. from Aéropostale (TM) stores. The Company provides customers with a focused selection of high-quality, active-oriented, fashion and fashion basic merchandise at compelling values. Aéropostale® maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. Aéropostale ® products can only be purchased in its Aéropostale stores and online at The Company currently operates over 900 Aéropostale stores across the United States and Puerto Rico, and Canada. About Disney Store The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is an affiliate of Disney Consumer Products, the business segment that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in the United Kingdom, France, Spain, Italy and Portugal, in addition to an online store, Each Disney Store location offers a magical shopping experience that can only be delivered by Disney (NYSE: DIS), one of the world's largest and most successful entertainment companies.About D3 LED, LLC (D3) Founded in 2005 with principal operations in New York City and Rancho Cordova, Calif., D3 is the world's leader in specialized LED digital display applications. Pioneers in design, engineering and technology, D3 manufactures highly sophisticated and innovative LED displays and out of home digital media systems that create engaging customer experiences for global brands and sports and entertainment venues. The Company's displays can be found throughout the world, and most notably include the Walgreens spectacular, ABC Studios super sign, JVC billboard display, Disney Store, Aéropostale, and Forever 21—all located in New York's Times Square. About Pixelfire Productions Pixelfire Productions focuses on providing motion graphics for both indoor and outdoor video screens, including those featured at Yankees Stadium and New York’s Times Square. For more information please visit

Media Contact: D3 Jamie Dunne 973.723.6216

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