Traxon | e:cue extends global commitment to China-based LED projects

Dec. 10, 2010
Date Announced: 10 Dec 2010 Hong Kong – Traxon Technologies | e:cue lighting control, a global leader in solid state lighting and control systems, boldly strengthens its commitment to China-based project business, by implementing its international LED lighting and control portfolio as well as efficient customer service and support, on a local level.Headquartered in Hong Kong, with offices and thousands of installations around the world, Traxon | e:cue has recently invested heavily to rapidly expand its organization throughout China to better serve its customers, through easier access to products, convenient local delivery and applicable terms, and competitive local market pricing on its extensive solid state lighting and control portfolio, while continuing to offer expert nation-wide service and support. Traxon | e:cue’s complete system solutions will also ensure full compliance with national requirements and regulations.Mr. Tony Cher, Director of Business Development—China, stated in the latest National Sales Conference in November 2010, “I am very pleased to announce that, starting in January 2011, Traxon | e:cue will commit to better serving our customers by quoting all China-based projects in local currency, and delivering finished goods locally in China. This arrangement will allow our business partners, including architects, lighting designers, integrators and contractors, to have a comprehensive and reliable value chain, as well as a project management system to effectively operate local project business. This commitment truly reflects Traxon| e:cue’s guiding principles and offers extended support to our valuable business partners in China and around the world.”In this capacity, as an international brand with increased local access and expert support, Traxon | e:cue anticipates exciting and limitless business development on the horizon for China-based LED lighting and controls projects, covering architectural, retail, hospitality, and entertainment environments.“We are committed to the fast growth of our local-for-local business in China,” stated Mike Mastroyiannis, Managing Director of Traxon Technologies Ltd. With this focus, Traxon | e:cue is dedicated to enhancing China’s business landscape both on local and international levels.About Traxon | e:cueTraxon Technologies | e:cue lighting control is a global leader in solid state lighting and control systems providing complete, sustainable and intelligent lighting solutions. Working with our extensive partner network, Traxon | e:cue transforms creative visions into unforgettable lighting experiences, elevating architectural, entertainment, hospitality, and retail environments around the world.Flexibility, simplicity, and innovation are our guiding principles. From software and product development, customization competence and cutting-edge integrated lighting and building material solutions, to worldwide project management, planning and support services, to our dynamic and global team of outstanding professionals, these values drive and shape us within our ever-evolving industry.Our customers and partners are the leading international lighting design, architecture and engineering firms, as well as the world’s premier developers and brands. Together we have completed over 4,000 installations worldwide, including renowned architectural landmarks such as Lincoln Center and WorldWide Plaza, New York; The Yas Hotel, Abu Dhabi; International Commerce Center, Hong Kong; Tower Bridge, London and many other prestigious entertainment, hospitality, and retail interiors and facades.Traxon | e:cue’s innovative, integrated control, software, product and project portfolios have won many awards and accolades for their pioneering technologies and dynamic solutions, including LFI Innovation, iF Design, Red Dot Design, DDC, POPAI, and MELDA.In 2009, Traxon Technologies | e:cue lighting control entered into a joint venture with OSRAM, strengthening our position in the market by combining knowledge and experience in technology, and building on synergies with OSRAM’s global presence.

Amy Meredith Director of Marketing & Sales Operations Traxon Technologies USA Tel +1 201 508 1570 | E-mail

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