Philips' lighting at South African stadiums set to enhance viewing experience

June 11, 2010
Date Announced: 11 Jun 2010 Amsterdam, the Netherlands/Johannesburg, South Africa - Royal Philips Electronics (AEX: PHI, NYSE: PHG) announced that it installed new ArenaVision sports lighting systems at six of South Africa’s top sports stadiums. These stadiums now rank internationally with the best-lit sporting stadiums. The advanced lighting solutions of Philips contribute to enhancing the viewing experience for players, spectators and TV viewers alike, bringing the spectacle and emotion of the soccer play alive. When designing lighting for world-class sporting venues it is not only important to consider the needs of the sports people and referees but also the spectators and viewers at home. Jeroen Jansen, Philips Lighting’s General Manager for Southern Africa says: “Light represents less than 1% of the stadium/arena budget, but determines 99% of the effect seen on TV. It is vital that our lighting systems accommodate the stringent demands of the TV broadcasting industry in capturing the details and emotion of the sports for a remote audience. But it does not stop there. The ArenaVision also give live spectators the best possible viewing experience to clearly see what is going on from every seat. And, as we all know, every detail can be of great importance. Good and unobtrusive lighting help players and referees deliver the best performance. It is for this reason that Philips was chosen to light most of the South Africa’s top stadiums.” Philips’ ArenaVision sports lighting already equips more than half of the world’s major football stadiums, and the technology has been further improved since the Germany World Cup. New optic has been developed that allows for 10% more light and fewer luminaires to be used, saving on costs, energy use and maintenance. In fact, with the new optical efficiency the light distributed has minimal spill light. Philips ArenaVision sports floodlighting system has been installed at Soccer City, Ellis Park, Royal Bafokeng, Moses Mabhida, Peter Mokaba and Nelson MandelaPhilips has been the leader in sports lighting applications. For years, Philips has been the technical partner of international sports federations. Philips worked with federations such as IAAF (athletics), FIFA (football), FIBA (basketball), ITF (tennis) and FIH (hockey). Through these partnerships, Philips has helped to draw up official specifications and guidelines for floodlighting in sporting venues. Philips can create a unique experience in managing the complexity of multi-sports events and cares for the total lighting solution: from design to commissioning. Philips has the most reliable and efficient products. Philips is also lighting up the Dutch Squad Hotel with LED.

Marieke van Mierlo Philips Lighting Tel: +31 40 27 56037 Santa van der Laarse Philips Corporate Communications Tel: +31 20 59 77209

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