Ingenex Digital Marketing launches case study results from 2010 Lightfair Virtual Trade Show

Sept. 14, 2010
Date Announced: 14 Sep 2010Ann Arbor, Mich. - September 13, 2010 - Ingenex, an internet marketing agency based in Ann Arbor, Mich., has released a case study announcing the results from its virtual trade show experience for client OSRAM Opto Semiconductors. The digital marketing team traveled to Las Vegas with OSRAM Opto Semiconductors for Lightfair 2010, the signature annual lighting industry event, to provide on-site social media marketing support. Performance metrics for the Lightfair virtual trade show page have been published and are available on the Ingenex portfolio page at of the results from Ingenex’ virtual trade show page for OSRAM Opto Semiconductor: 45 total content posts17 videos produced52 photos published23,532 page views4,088 visitorsPage 1 on Google for “LIGHTFAIR”786 photo views6,495 video views2,772 embedded views including Wired6 posts from influential bloggers specific to the virtual trade show page10 links acquired from influential bloggers30 new Facebook fans50+ new links into the main site958 Facebook pageviews72 newsletters subscribers added200+ online mentions#1 Google result for 11 different strategic key phrases“Lightfair is a premier industry event for OSRAM Opto Semiconductors, and we knew we needed an innovative platform to help differentiate our presence from the hundreds of other companies in attendance,” said Kate Cleveland, Marketing Communications Manager for OSRAM Opto Semiconductors. “Ingenex was very valuable in creating the virtual trade show site, distributing content live from the trade show floor and integrating it all through our social media channels. Overall, the virtual trade show proved to be a resounding success for our presence at Lightfair.” In addition to executing on strong web design and social media marketing tactics, Ingenex implemented search engine optimization techniques that helped elevate OSRAM’s virtual trade show page to page one Google search results for a variety of strategically targeted keywords and phrases. The Internet marketing firm generated online buzz for OSRAM that helped the company exceed its goals for search rankings, social media metrics, augmented mentions, page views and new subscribers.“Ingenex is proud to deliver such powerful results for our client OSRAM Opto Semiconductor’s Lightfair virtual trade show page,” said Ingenex CEO Derek Mehraban. “This successful program helps to establish the foundation for more event-driven virtual trade show pages, which will help to increase online presence and credibility for our clients in the future.” Learn more about the Internet marketing services from Ingenex at Ingenex Digital Marketing:Ingenex Digital Marketing is an Ann Arbor, Michigan, based digital agency delivering marketing solutions for a digital world. Ingenex is an agency that focuses on producing results through social media marketing, web design, SEO, SEM, internet marketing, digital public relations, and web analytics. For more information, visit the Ingenex Digital Marketing web site at OSRAM Opto Semiconductors:OSRAM is part of the Industry sector of Siemens and one of the two leading lighting manufacturers in the world. Its subsidiary, OSRAM Opto Semiconductors GmbH in Regensburg (Germany), offers its customers solutions based on semiconductor technology for lighting, sensor and visualization applications. OSRAM Opto Semiconductors has production sites in Regensburg (Germany) and Penang (Malaysia). Its headquarters for North America is in Sunnyvale (USA), and for Asia in Hong Kong. OSRAM Opto Semiconductors also has sales offices throughout the world.

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