Brand Neue Corp. forms partnership with Worldwide L.E.D. Lights to strengthen InteLEDgent lighting division

Sep 21st, 2010
Date Announced: 21 Sep 2010

Las Vegas, Nevada - Brand Neue Corp. (OTCBB:BRNZ) ("Brand Neue" or the "Company") has signed a strategic partnership with Worldwide L.E.D. Lights Inc. ("Worldwide") to further strengthen the Company's InteLEDgent Lighting solutions and its line of innovative LED Lighting products. The partnership will provide Brand Neue access to established LED manufacturing facilities and enable InteLEDgent to source Worldwide's high quality LED Lighting products at cost.

"Our goal at Brand Neue has been to align ourselves with manufacturers and suppliers of the best LED lighting products on the market, and at the best price," said Alex Eliashevsky Manager Mergers & Acquisitions and a Director at Brand Neue Corp. "Worldwide not only offers a variety of high efficiency LED lights for commercial and residential applications, the company has a proven record of manufacturing and delivering well-priced product in today's tight, high demand LED lighting market."

Worldwide L.E.D. Lighting first introduced its eco-friendly energy saving LED lighting solutions to the market in 2008. Since that time the Company has been selling its UL certified long-lasting LED lighting in the eastern U.S. and Europe. Worldwide has invested $3.2 million in developing an innovative LED Lighting product line and now has an established customer base including universities, select auto dealerships, restaurant chains, and various high-rises and parking garages in New York, Pennsylvania, Florida.

Under the terms of the agreement, Brand Neue will create new subsidiary company and market Worldwide's LED products under the InteLEDgent Lighting brand. The new company will be 51% owned by Brand Neue Corp. with the remainder owned by the shareholders of Worldwide. Contracts and technology owned by Worldwide will be transferred to the new subsidiary upon completion of a formal agreement. The management team at Worldwide will also transfer over to the new company; where they will assume similar leadership roles.

"The work of our research and development team has enabled us to create and manufacture a dynamic product line of quality and innovative LED lighting solutions," said Michele Bosco, President of Worldwide LED Lights Inc. "Brand Neue's customers will now have access to our extensive line of LED products, from our 5, 7.5 & 9 watt LED bulbs, LED Tube available in 2Ft to 8Ft and wattage range of 8 to 33, MR16, 2G11 ranging from 5 to 20 watts and Par 16, 25, 30 & 38 LED flood lamps to our commercial 50, 80 & 160 watt LED high bays and LED street lamps ranging from 20 to 104 watts."

InteLEDgent Lighting Solutions ("InteLEDgent") was formed in response to demand for a variety of task and applications specific, specialized technical LED lighting products and solutions, as well as utility grade LED products for commercial, industrial, agricultural and military use domestically and abroad.

About Brand Neue Corp.
Brand Neue Corp. is a product innovation company trading over the counter on the OTCBB under the symbol BRNZ. Brand Neue Corporation is dedicated to globally sourcing, developing, marketing, licensing and distributing innovative new products to retail, manufacturing and industrial application clients worldwide.

Contact
Brand Neue Corp. Barry Forward Corporate Communications 702.589.5849 (FAX)

E-mail:innovations@brandneue.com

Web Site:www.brandneue.com

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