B2B Company Lyco Direct buys B2C website Lighting Direct

Nov. 24, 2010
Date Announced: 24 Nov 2010 United Kingdom, Milton Keynes -- Lyco Direct, the UK’s B2B leading lighting suppliers, acquire consumer lighting website Lighting Direct in their ongoing strategy to expand their range of products and focus on the B2C market.Managing Director, Charles Barnett says: “We’re really excited about making Lighting Direct the number one destination for value-for-money, good quality indoor and outdoor light fittings for homes and gardens. It already had very strong and loyal customer base before we took it over who loved the range of products that were available. We're going to build on this and continue to deliver above and beyond to ensure they get the widest range of products, the finest customer care and the best service you'd expect from a quality e-tailer.” ECMOD award winners, Lyco Direct started as a direct mail business in 1995. It has been operating in the lighting industry now for 15 years and supplies a vast selection of light bulbs, fittings and essential business products to a wide range of sectors that include; leisure centres, hotels (including many of London’s top establishments), pubs, restaurants, schools, universities, dentists and even stately homes. The company now has the opportunity to offer the same level of quality and attention to customers who want lighting for their homes. Since acquiring Lighting Direct, the Lyco Group has moved the Lighting Direct operation and website and is now operating at the company’s offices in Milton Keynes. The new acquisition of Lighting Direct has already helped to reach out to customers wanting to make purchases for their home. The company has seen some new innovations in the world of LED products, including new LED Dimmable products, which are now available for both businesses and consumers to purchase.

Phone: 01908 651 151 Postal address: Clarke Road Milton Keynes Buckinghamshire MK1 1ZR UK

E-mail:[email protected].

Web Site:www.lighting-direct.co.uk