Ruud Lighting Inc. promotes Kevin Orth to Vice President, Sales

Date Announced: 22 Nov 2010

Racine, Wis. — Ruud Lighting Incorporated is promoting Kevin Orth to vice president, sales. Orth is responsible for the company’s Ruud Lighting®, Kramer Lighting® and BetaLED® business in the United States.

Formerly director of specification sales for Ruud Lighting’s Beta Lighting and Kramer Lighting divisions, Orth joined the company in 1994. In his 16 years with the organization, he has worked in several sales roles including customer service and national accounts.

“Kevin is an important part of our successful BetaLED and LEDway® product lines and I am confident that he will continue to play a key role in our evolving LED business,” stated Christopher Ruud, president of Ruud Lighting.

Orth has been instrumental in the sales and specification process for numerous cities, utility companies and state departments of transportation that have selected and installed BetaLED luminaires including Los Angeles and Anchorage. He has broad experience speaking on the subjects of LED lighting and successful sales strategies to organizations that include the Illuminating Engineering Society and is a regular guest speaker at universities and sustainability conferences.

Orth received a bachelor’s degree from the University of Wisconsin-Madison and holds a master’s in business administration from the University of Wisconsin-Milwaukee.

About Ruud Lighting Inc.
Since 1982, Ruud Lighting Incorporated has been an industry-leading designer, developer and manufacturer of lighting technologies for residential, commercial and industrial lighting applications around the world. Ruud Lighting is a U.S.-based, privately-held company with subsidiaries, affiliates and partners around the world. Company brands include: BetaLED®, Ruud Lighting®, Ruud Lighting Direct™, and Kramer Lighting®. The e-conolight® brand is managed by Ruud Lighting, Inc. and owned by the Fulton Group, LLC. Visitwww.ruudlighting.com for more information.

About BetaLED
BetaLED, a division of U.S.-based, privately-held Ruud Lighting Inc., was established to dedicate resources to the emerging use of LED technology for general illumination. BetaLED provides the lighting industry with high-quality, specification-grade luminaires for interior and exterior applications. Sold around the world through Ruud Lighting subsidiaries, affiliates and partners, BetaLED luminaires deliver efficiency, performance, longevity, and style in an environmentally-friendly solution. Visit www.BetaLED.com for more information.

Contact
Ruud Lighting / BetaLED Gianna O’Keefe (262) 884-3305 gianna_okeefe@BetaLED.com

E-mail:sales@BetaLED.com

Web Site:www.BetaLED.com

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