IMS Research pegs digital signage market at USD3.9 billion in 2009

Date Announced: 20 Jan 2010

The digital signage market reached $3.9 billion in 2009 and is forecast to grow strongly in the next few years according to the latest analysis from IMS Research (

A new report revealed that the 2009 market grew over 2008 as digital signage vendors performed well during the recession. Growth from 2009 to 2013 is forecast to be around 20% each year including larger format LED arrays. If LEDs arrays are excluded, growth rates are forecast to be even higher according to IMS Research analyst Jamie Fox. He commented that, “Growth is driven by either completely new installations or replacements of static displays in area such as retail and transport.”

These findings are from a new report which examines the digital signage market in detail. Digital signage enables companies to provide targeted information and advertising in a wide range of out-of-home locations. The largest segments for flat screen display (LCD and plasma) based digital signage systems are retail, hospitality/ entertainment and airports. For LED arrays, the largest markets are stadiums and street displays.

The market size of $3.9 billion is based on the total revenue to manufacturers of the individual components (primarily displays, media players, set top boxes, computers, networks and software).

If you would like an interview with an expert in this area, please contact Jamie Fox at, or +44 1933 402255.

About IMS Research

IMS Research is a supplier of market research and consultancy services on a wide range of global electronics markets. The company is supported by headquarters in Wellingborough, UK and offices in Austin, Texas and Shanghai, China. IMS Research has published research on areas including TVs, set top boxes and digital signage.

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