Daktronics leverages LED video technology to light Theatre Le Grand Rex

Jan. 28, 2010
Date Announced: 28 Jan 2010 Theatre Le Grand Rex, Paris, France, partnered with Daktronics Inc. of Brookings, S.D. (NASDAQ-DAKT) to light up the façade of its famous, historic building that was built in 1932. Daktronics manufactured and designed two vertical displays, featuring the latest LED video technology that replaced fixed banners, previously used for promotion. The displays are approximately 11.8 meters high by 2.7 meters wide (39 feet high by nine feet wide) with pixels on 23 millimeter spacing. Three custom, curved LED displays were also installed horizontally, mimicking the façade of the building, the displays measure approximately 1.83 meters high by 25 meters wide (six feet high by 82 feet wide). Not only are the displays relatively light, they also can be serviced from the front. A huge advantage, as displays with access to the back on that type of installation is difficult to construct. "I'm proud to have worked with this historical theatre on such an amazing project," said Alain Castelbou, Daktronics France, Sales Manager. "Everything looks great. It couldn't have turned out any better." Every hour a theme will repeat on the two vertical displays. The content will relate to the current season, displaying snow falling, a beach, underwater views and blooming flowers. All of the displays will also provide information to customers about events, concerts and movies, currently playing or soon to come. "Le Grand Rex wanted their displays to not only share information such as show-times and dates, but also to exhibit entertaining and dynamic content to attract tourists," said Stef Manning, Account Manager, Keyframe. "The content we produced for the theatre was meant to do just that by incorporating 3D characters that interact with and move between all of the displays. What we produced was well received, and I anticipate future content requests." About Theatre Le Grand RexTheatre Le Grand Rex was built in 1932 and has officially been considered a historical building by the French government since 1981. The original auditorium seats 2,750 people and remains the largest single movie auditorium in Europe. Live concerts, film premieres and first runs are held in the auditorium. In 1974, seven additional screens were added in the space of the former basement ballroom and the building next to the theatre. About DaktronicsDaktronics, celebrating its 41st anniversary this year, has strong leadership positions in, and is one of the world's largest suppliers of, electronic scoreboards, computer-programmable displays, and large screen video displays and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications.

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