MSi LED lighting fires up company's sales and helps nation's top retail stores, restaurants and hotel chains save energy and money

March 2, 2010
Date Announced: 02 Mar 2010 Deerfield Beach, FL – MSi Solid State Lighting has worked hard in 2010 to help retail, restaurant and hotel chains around the country reduce their carbon footprint by installing thousands upon thousands of iPAR LED lights to save energy and money. In addition, MSi has begun working with city and county municipalities to help them find ways to further conserve energy and cut costs lighting local schools, buildings and offices.“We’re basically everywhere these days,” said Bruce Johnson, MSi managing partner.“If you look up and around you’ll see our LED lights in movie theaters, restaurants, grocery stores and museums. Business owners and managers are finally realizing that LED lighting is the way to go.”Unlike hot burning halogen lights, the extremely efficient LED lights produce very little heat and within hours of installation can drop the overall temperature of a room by several degrees. The conversion is a simple matter of unscrewing the old halogen lights and screwing in the new LED replacements, but the results can be immediate and dramatic. RC Willey, a large furniture retailer, was able to raise the air conditioner thermostat settings of their Las Vegas showroom by four degrees resulting in an annual savings of $90,000 in cooling costs alone.“Many retailers are a little concerned about the initial investment of converting to LED lighting,” said Bruce Johnson, MSi managing partner. “But if they take the time to run the numbers, they’ll see that switching over produces a great return on their investment.”LED lighting produces savings that go far beyond just cooling cost. MSi iPARs use a fraction of the power required by halogen spots while producing a no compromise beautiful light that enhances product displays. For RC Willey’s Las Vegas showroom that has meant a savings of $182,000 annually in electricity cost alone.Additional savings are also realized in the lower maintenance and replacement cost for LED lighting. The typical 90-watt halogen light burning 12 hours a day will need to be replaced approximately every four months. The 10-watt iPAR burning 12 hours a day will last for up to 12 years. For RC Willey’s Vegas showroom that adds up to $21,000 annually they won’t have to spend replacing burnt out halogen bulbs.These MSI iPAR lights are packed with state-of-the-art features that can’t be found in comparable LED lighting. Their innovative POWERBANDä technology allows users to fine tune their lighting by selecting either 8, 10 or 12 watt output with the simple twist of a band found on the back of the light. The iPAR is fully dimmable using most standard dimmers and its CrimpFinä design uses multiple thin fins for greater heat dissipation with less weight. Its PIC DATA PROä intelligent communications allows the use of a hand-held device to receive data from individual lights including hours of use, date of manufacture and wattage. They are available in a variety of color temperatures and beam angles.“When RC Willey totaled up all the savings – the reduced power consumption of the lights themselves, air conditioning savings, and the lower cost of maintenance and replacement – they were really quite shocked,” added Johnson. “They discovered that over the 12-year lifespan of the LED lights they would save somewhere in the neighborhood of $3.4 million in this one showroom alone. When retailers see these kinds of savings, they realize that investing in LED lighting is like putting money in the bank.”For more information on the iPAR-38, iPAR-30 or iMR-16 or any of MSi’s other fine products please visit the website at or call 888-778-9864.About the companyFounded in 2000, MSi is dedicated to the design, development and manufacturing of application specific solid-state lighting products. With warehouse and distribution facilities in California and Florida, multiple site drop shipment requirements are facilitated on a complete and on-time cost efficient basis.Cognizant of the rapidly changing developments and improvements of high performance white LED products, MSi maintains a strong ongoing relationship with CREE, a leading manufacturer of LED components. Product design, engineering, testing and rapid prototyping at their Florida headquarters provides the ability to develop and test products for quality and performance, allowing speed to market for specific application demands.

Johanna E. Hunt President/Owner DHA Lifestyle PR 27703 Eastvale Road Palos Verdes Peninsula, CA 90274 310.541.2800 Cell 310.413.1157

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