Verbatim to announce European entry into LED and OLED lighting markets at Light+Building 2010

Date Announced: 23 Mar 2010

Egham, UK -- Verbatim, a Mitsubishi Chemical company, will announce its entry into the European LED and OLED lighting markets at Light + Building 2010.

Light + Building 2010, Frankfurt, April 11-16 Verbatim, Hall 4.1; Stand B40

Verbatim is a global consumer brand best known for optical media, external hard drives and flash memory data storage. Mitsubishi Chemical Corporation is one of the largest chemical companies in Japan and a world leader in materials for LEDs.

Visitors to the Verbatim stand at Light + Building 2010 will have the first chance to see Verbatim's forthcoming LED lighting products and witness the user benefits of the company's unique approach to the design of high colour rendering index LED and colour tunable lighting systems. Verbatim's first LED lighting products will be on sale later this year.

The stand will also feature the world's first dimmable/tone adjustable OLED prototype, which has been developed through the recently announced Mitsubishi Chemical Corporation and Pioneer Corporation OLED alliance (http://bit.ly/aO00aq).

Gary Milner, President, Verbatim EUMEA: "At the Light + Building show we will reveal LED lighting technology that not only provides superior performance over compact fluorescent lights (CFLs) but also offers visible advantages over other LED lighting products on the market today.

"Our objective is to provide consumers with a better experience of low energy lighting at a competitive price. As with our data storage products, we will be offering technology consumers can trust, based on the many decades of materials and manufacturing expertise of our parent company, Mitsubishi Chemical."

For a given light output, LED lights consume significantly less power than conventional incandescent bulbs. This means that LED lights create the lowest CO2 emissions when powered by conventional sources. They have a typical life of over 50,000 hours, which is equivalent to 15 years*. Mitsubishi Chemical's raw materials for making Verbatim LEDs, including GaN (Gallium nitride) substrate, encapsulant and phosphors, ensure superior efficiency over other LED technologies.

(*Calculation based on 10 hours x 365days.)

To arrange a meeting with Verbatim at Light + Building 2010 please contact Bob Jones at TechnoPR (details below).

About Verbatim:

Verbatim's businesses in Europe/Middle East/Africa, the Americas, and Asia Pacific are wholly owned subsidiaries of Tokyo-based Mitsubishi Kagaku Media Co., Ltd. MKM's parent company, Mitsubishi Chemical Corporation is one of the largest chemical companies in Japan.

From its foundation in 1969, Verbatim has shaped the development of data storage technology from floppy disk and magneto-optical storage media, to CD, DVD and high definition Blu-ray. In addition to its global leadership in Optical Media, Verbatim offers a wide range of Flash Memory Cards and USB Drives, SSD Memory Cards, External Hard Drives and computer accessories.

Verbatim is now entering the LED lighting and organic LED (OLED) markets with innovative technologies and products designed to provide a better lighting experience for consumers, coupled with low power consumption and long life.

Contact
PR agency contact: Bob Jones, TechnoPR Limited Tel: +44 (0) 1225 866930

E-mail:bob.jones@technopr.com

Web Site:www.verbatimLED.eu

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