LED Linear Tube Lamps Global Market Forecast and Analysis

March 29, 2010
Date Announced: 29 Mar 2010 ElectroniCast Consultants, a leading market research consultancy, today announced the release of a new market review and forecast of the global consumption of light emitting diode (LED) linear tube lamps, which are used in new construction, retrofitting of existing (installed-based) and as a replacement for fluorescent linear lamps (tubes). This report provides an independent examination and analysis of the changing market dynamics for two major types of LED-based linear tube lamps, segmented by length (less than 4 feet and 4 feet or longer) and by technology: • DIP LED Linear Tube Lamps • SMD LED Linear Tube Lamps In terms of volume (the number of units), the worldwide use of LED linear tube lamps will increase at a dramatic average annual growth rate of 85 percent (2009-2016). Last year, 19 percent of LED linear tubes were SMD-based LED tubes 120cm or longer; SMD LED tube lamps (less than 120cm) represented 11 percent of the global volume; The shorter length (less than 120cm) DIP tube lamps held 20 percent of the relative market share and the market leader was the longer LED DIP linear tube lamps (see Figure 1). The global market is segmented into the following major application categories: • Government Interior Lighting • Government Exterior Lighting, plus Signage • Commercial/Industrial Lighting (Interior and Exterior) • Professional Display & Signage • Mass-Transit and Other Vehicles • Residential According to ElectroniCast Consultants, the automatic assembly and test manufacturing process for the surface mounted device (SMD) light emitting diode linear tube lamps allows for mass-production capability. In addition, over the next few years, the average selling prices of the LED linear tube lamps will be driven lower, as a result of production efficiencies, yield-number improvements (aided by quality controls), competition (both market competition and technological competition), marketing/sales distribution improvements, and other factors. “Over the next 7-years, it will become apparent that it will take less LEDs per lamp to provide more brightness, at a lower average selling price per lamp,” said Stephen Montgomery, president of International business at ElectroniCast. “During the forecast period (2009-2016), as the use of the component-level bulbs increase, as the competition intensifies, as the consumer awareness increases, as the automatic test and assembly (the manufacturing processes) of the piece-parts and higher-level components improves, the road will be paved for lower price LEDs with a higher lumen/W rating to be use in the LED linear tube lamp.” “Therefore, the timeframe of 2009-2016 will be the launching pad for this particular LED lamp. The worldwide LED linear tube lamp marketplace is forecasted to increase in consumption value (in dollars) at an average annual growth rate of nearly 71 percent,” Montgomery added. This 400-page market forecast report is available immediately, at a fee of $3,800, from ElectroniCast Consultants. For detailed information on this or other services provided by ElectroniCast, please contact Theresa Hosking, Marketing/Sales; [email protected] (Telephone/USA: 707/275-9397) ElectroniCast Consultants – www.electronicast.com specializes in forecasting trends in technology forecasting, markets and applications forecasting, strategic planning and consulting. ElectroniCast Consultants, as a technology-based independent forecasting firm, serves industrial companies, trade associations, government agencies, communication and data network companies and the financial community. Reduction of the risk of major investment decisions is the main benefit provided. ElectroniCast Consultants’ goal is to understand the challenges and opportunities facing clients and to provide timely, accurate information for strategic planning.

Theresa Hosking VP Sales and Marketing ElectroniCast Consultants 9959 Old Orchard Lane Upper Lake, CA 95485 TEL: 707-275-9397 FAX: 707-275-9502 www.electronicast.com [email protected]

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