Cree LEDs light up Dallas American Airlines Center video screens

March 24, 2010
Date Announced: 24 Mar 2010 -- High Definition Video Screens Enhance the Fan ExperienceDURHAM, N.C. -- Cree, Inc. (Nasdaq: CREE), a market leader in LED lighting, announces that its high brightness LEDs are used in Lighthouse Technologies’ high definition video screens installed this season in the American Airlines Center, the Dallas home to both the NBA’s Mavericks and NHL’s Stars. Cree’s versatile 3-in-1 high-brightness LEDs are delivering crystal-clear, high definition images to fans throughout the arena.In addition to hosting thousands of NBA and NHL fans, the American Airlines Center also features numerous concerts and live entertainment throughout the year. Opened nearly 10 years ago and seating up to 20,000, the installation of 25 Lighthouse LED video screens is part of a large-scale technological renovation project at the arena. This includes the first 1080x1920 high-definition video screen in any NBA or NHL facility. Overall, the new digital screens will increase video visibility throughout the facility, providing spectators with dramatic instant replays, important scoring information and dynamic ad content in vivid color and ultra-sharp detail.“Cree’s Screen Master® high-brightness LEDs provide excellent quality and performance, helping Lighthouse Technologies deliver vibrant color and crisp detail,” said Paul Thieken, Cree director of marketing, LED components. “Sports fans and concert attendees alike are sure to appreciate the stunning views, on-screen statistics and high-resolution action offered by the state-of-the-art Lighthouse video screens.”“Cree’s broad product portfolio of LEDs featuring high-intensity output and wide viewing angles were the optimal solution for all the video screens, including the 4mm high resolution, high definition video screens Lighthouse designed for the American Airlines Center,” said Ed Whitaker, Lighthouse Technologies North American Sales Director.The arena’s core display consists of four Lighthouse LED screens, each producing high-quality, superior-focus images to keep basketball and hockey fans front and center with all the action, and providing advertising screens on the top and bottom sections of the screen. At each end of the arena, two stadium-sized video screens have been installed, each three times larger than the previous monitors.About CreeCree is leading the LED lighting revolution and setting the stage to obsolete the incandescent light bulb through the use of energy-efficient, environmentally friendly LED lighting. Cree is a market-leading innovator of lighting-class LEDs, LED lighting, and semiconductor solutions for wireless and power applications.Cree’s product families include LED fixtures and bulbs, blue and green LED chips, high-brightness LEDs, lighting-class power LEDs, power-switching devices and radio-frequency/wireless devices. Cree solutions are driving improvements in applications such as general illumination, backlighting, electronic signs and signals, variable-speed motors, and wireless communications.For additional product and company information, please refer to To learn more about the LED Lighting Revolution, please visit Lighthouse TechnologiesLighthouse Technologies Limited is a global leader in LED display technology that develops, manufactures, and markets LED video display solutions for multiple indoor & outdoor applications, media and entertainment events, and sports arenas across the globe. With numerous technological breakthroughs to its name, Lighthouse has established itself as a multi award-winning leader in the LED display industry that holds itself to the highest standards of quality.Founded in 1998, Hong Kong-based Lighthouse has a strong global presence with regional offices in Europe, North and South America, the Asia Pacific and China. Employing the most advanced technology, the highest quality manufacturing facilities and world-class, round-the-clock technical support, Lighthouse satisfies customers on every major continent, captivating the imagination of millions. For more information about Lighthouse, please visit

Michelle Murray Cree, Inc. Corporate Communications (919) 313-5505

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