ETC enters LED lighting market by buying Selador product line

Feb. 17, 2009
Date Announced: 17 Feb 2009 Middleton, WI -- After long speculation about whether entertainment-lighting leader ETC would enter the LED market, the company has announced their acquisition of the Selador™ product line from Selador co-founders Rob Gerlach and Novella Smith. “We didn’t want to make a ‘me too’ RGB or RGBA product that didn’t provide the kind of significant innovation in lighting we strive for,” says ETC CEO Fred Foster. “With its exclusive x7 Color System™, the Selador product line produces a far superior quality of color and light to anything that we had seen before in LEDs. We also benefit from the brainpower of Selador LED experts Novella and Rob – great people who will join our ETC team.” Selador’s x7 Color System seven-hue technology produces a light and color quality that conventional LED systems cannot duplicate. This unique color system produces bright broad spectrum whites and intense colors equally well, rendering pigments and skin tones in a far more natural way. The Selador x7 Color System also finds its perfect counterpart in ETC’s control offerings. As ETC Marketing Manager David Lincecum explains, “ETC brings to the table a unique capability to make the control of LED fixtures easier, more direct and user friendly, and that is the key to making the tool really work for the designer. We have already integrated color matching and HSI (hue, saturation and intensity) control of Selador products into the latest software releases of our Eos® and Congo® lighting control console lines.”Selador’s line-up includes the Paletta™ and Lustr™ products, just introduced at LDI 2008. “Paletta fixtures’ unique blend of seven colors of LEDs was selected to provide the depth of color you are used to from your favorite saturated gels. The Lustr line uses a different blend of colors that are optimized for producing broad spectrum whites and tinted colors – solving the traditional LED problem of making people look unnatural,” says Smith. ETC is also debuting the latest Selador product: the high-output color-mixing Vivid™ LED fixture series. The Vivid series combines the Selador x7 Color System with powerful K2 emitters from Luxeon™, for the highest output available. Gerlach adds, “Vivid LED fixtures provide high brightness and intense colored lighting for much longer throws, while matching and blending with gel colors and tungsten fixtures.”

ETC Patricia Bornhofen

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