SIM2 LCD with Dolby Vision LED backlight scheduled for Q209 release

Feb. 4, 2009
Date Announced: 04 Feb 2009 -- SIM2 and Dolby Unveil LCD Display With Dolby Vision at ISE 2009AMSTERDAM, Netherlands -- SIM2 Multimedia and Dolby Laboratories, Inc. (NYSE:DLB) are proud to unveil the latest in high-dynamic-range (HDR)-enabled LCD flat-screen display technology featuring Dolby(R) Vision during the 2009 Integrated Systems Europe (ISE) Show, February 3-5 in Amsterdam. SIM2 plans to make the new SIM2 Solar Series available in the second quarter of calendar 2009. SIM2's Solar Series includes a 47-inch LCD display utilizing Dolby Vision technology. Dolby Vision features a proprietary algorithm that manages LEDs behind the liquid crystal panel. Each LED is controlled individually in concert with the image on display. By selectively turning off the backlight behind black areas in scenes, Dolby Vision allows those areas to become truly black. Dolby Vision also has the ability to selectively brighten the backlight behind bright areas, allowing them to truly radiate. SIM2's Solar Series delivers outstanding contrast combined with crisp brightness for a picture quality that matches real-world visual perception of depth, detail, and color. "SIM2 was able to design Solar Series displays that deliver images so realistic that the display becomes a window into the world," said Domenico Toffoli, Director, Professional Systems Business Unit, SIM2. "SIM2's research and development team has worked tirelessly to incorporate breakthrough technologies into this design, bringing it from concept to reality and providing a benchmark by which all others LCD displays will be judged." SIM2 worked in collaboration with Dolby for reference design and prototype development, while simultaneously designing the production models from the ground up. Using proprietary technologies, SIM2 created not only an unmatched reference quality display capable of delivering spectacular images, but one that leads the next generation of flat-panel displays. "Dolby and SIM2 have been working diligently to deliver the next evolution in LCD display technology and SIM2 has accomplished something extraordinary in the Solar Series," said Bharath Rajagopalan, Director, HDR Marketing, Dolby Laboratories. "The SIM2 Solar Series is a true example of what can be accomplished with Dolby Vision, showing the world that LCD display technology has a very bright future." About the Solar SeriesThe Solar Series display is able to handle 16-bit processing for HDR signals, producing an astounding 65,536 shades per color, smashing the number of colors (1,024) shown by the most advanced current displays. The new display renders smooth images that jump from the screen--the result is simply amazing compared to conventional displays. The core of the system, the Back Light Unit (BLU) and Dolby Vision processing, enables the display to deliver astonishing picture quality, while maintaining the overall power efficiency of the system. What's more, SIM2's HD scaling and de-interlacing capabilities maintain purity under actual content-playback conditions, and do much to enhance the perceived quality of lesser formats. SIM2 Solar Series Specs in Brief- Display: LCD panel and power LED BLU (2,206 high-power LEDs) plus HDR technology - Peak brightness: >4000 cd/m2 - Resolution: 1920 x 1080 Full HD - Contrast ratio (full on/full off): Infinite (over 1000000:1) - Full 16-bit processing (65,536 shades per color) and widest range of displayable colors - Luminance uniformity: more than 95 percent through the LCD panel - White point: adjustable - Professional inputs, including HD-SDI - Silicon: Xilinx Virtex field programmable gate array (FPGA) chipsets SIM2 and Dolby will unveil the revolutionary new Solar Series display in SIM2's booth, 1L49 in Hall 1, during the 2009 ISE Show in Amsterdam. About SIM2 MultimediaSIM2 Multimedia is the leading provider of high-performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E-cinema applications, and worldwide leading manufacturer of award winning home theater products. Over the years, SIM2 has gained in reputation meeting the industry's demands for new emerging technologies, offering high-quality and reliable products with the most innovative performances. Products are designed and manufactured in Italy. The company has a world-oriented marketing policy with a direct presence in Italy (headquarters), Germany, UK, China, and USA (sister companies) and in over 60 countries worldwide through qualified partners. About Dolby LaboratoriesDolby Laboratories (NYSE:DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. Visit for more information. Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners.

Dolby Laboratories Mark Price, 44-1793-842195 SIM2 Headquarters Sabrina Piga, 39-0434-383201 [email protected]

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