Date Announced: 26 Feb 2009 Kuurne, Belgium, 25 February 2009 -- Barco, a world leader in LED technology, is proud to announce that it is the main LED supplier for The Dubai Mall. Located at the foot of the Burj Dubai, it is one of the largest malls in the world and the region’s premier lifestyle and entertainment destination. The Dubai Mall, officially opened in the last quarter of 2008, offers visitors the ultimate shopping experience with over 1200 retailers, a world-class aquarium, exclusive access to the world’s tallest tower, an indoor Olympic-size ice rink and much more.For this gigantic project, Barco provided a total of 300 square meters of LED, divided over various applications. Furthermore, Barco arranged all technology for the control room. This buzzing center of action distributes all audio/video content to the right application.The adventure starts upon arriving at The Dubai Mall. Visitors are immediately greeted by the seven digital banners along the Grand Drive each composed of 7.4 square meter of OLite 612. Inside, the skating rink is an attraction on its own. The indoor Olympic-sized Ice Rink features a giant ILite 12 LED display totaling 190 square meters. It projects the latest news and information, as well as advertisements from the Mall, with the capability of projecting live feeds showcasing the shark feeds in the Dubai Aquarium. The Fashion Catwalk is the setting for the most prestigious and creative LED construction. A total of five separate rings, embracing a central structure, move independently of each other to form eye-catching configurations. The rings each have a diameter of 7.5 meter and are fully covered wit Barco’s OLite 510 LED tiles. In addition, eight separate curved columns, each containing two square meters of Barco’s ILite 6XP LED tiles, enhance the focus and entertainment value of the area. “The Dubai Mall is a global leader in the professional visualization market,” says Wim De Geest, General Manager Middle-East for Barco’s Media and Entertainment Division. “Barco is proud to be the main LED supplier for this prestigious project. It demonstrates the wide variety of what can be created with LED displays, for both creative and standard screens. With Barco, anything is possible, everywhere.” About Barco Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco is active in more than 90 countries with about 3500 employees worldwide. Barco posted sales of 725 million euro in 2008.
Nancy Xiao Press & PR Manager APAC Barco n.v. Phone: +86 10 8012 0885