Seoul Semiconductor makes Acriche center of attention at SIL 2009 show

Feb. 16, 2009
Date Announced: 16 Feb 2009 --Seoul Semiconductor introduces brilliant LED lightings in Strategies In Light 2009--Acriche, High CRI products are displayed during the event periodSeoul Semiconductor, a world leading LED manufacturer, has announced its plan to participate in Strategies In Light(SIL), held from this 18th to 20th in California, US, with innovative and excellent products.The 10th SIL, a conference with exhibitions of high-brightness LEDs, is hosted by Strategies Unlimited, an US expert market researcher, and PennWell Corporation. This conference has the world-largest scale and longest history. Last year over 1,500 market participants from 28 countries visited to this event to exchange LED technology and make a social network. This event is expected to be in a mood of festival again.Seoul Semiconductor, as a sponsor and exhibitor for this conference, will show various LEDs including the AC-driven Acriche, the promising future innovative light source, P4 series, High CRI Top View LED, BLU LEDs for mobile and for automobile stop lamps.In this event, Acriche is the main product of Seoul Semiconductor, and in the center of global attention. Acriche is directly operated at AC without converters. This feature clearly differentiates Acriche from almost all LEDs requiring converters to be operated at DC. This feature not only simplifies the circuit design of lightings and maximizes LED's lifespan, 30k~40k hrs, by providing a solution for a problem with shortened LED's lifetime by the converters with 10k~20k hrs lifespan. Acriche is famous for its innovative technology in the global market. Last December Seoul Semiconductor's Acriche has been awarded in Newtech Korea 2008 and named as Korea Ten Best New Technologies of 2008. was also named "Product of the Year" by Elektronik in 2006, one of the most prestigious electronics publications in Europe.Seoul Semiconductor is preparing to introduce High CRI Top View LED, released last May, and ultra slim Z1 series. High CRI Top View LED has a CRI of 90, equivalent that of natural sunlight, and 0.2 W of power consumption with 70 lm/W of luminous efficacy and high reliability of over 50,000-hour-lifespan. The thin Z1 is being famously used for indoor-and-outdoor lighting fixtures and appliances.A Seoul Semiconductor official said this participation would enforce its market position in the global LED market, and provide with a good opportunity to read the trend of global LED market.About Seoul SemiconductorSeoul Semiconductor, a world leading LED manufacturer, was ranked 6th in the world in the global high-brightness LED market based on sales volume in 2007. Seoul Semiconductor has been named in Forbes and Business Week's lists as one of the most promising Asian companies. Its main offering, the Acriche™ LED, was also named "Product of the Year" by Elektronik in 2006, one of the most prestigious electronics publications in Europe. In 2008, this award was given again to Seoul Semiconductor's Flash LED product.Acriche, developed in 2006, is operated directly through AC current without any converters needed for DC LED operation, extending the LED's life span and making installation costs easier and less expensive. With these important benefits, Acriche LED technology is expected to pioneer the future of the lighting industry. With its cutting-edge technology, Acriche has been awarded in Newtech Korea 2008 and named as Korea Ten Best New Technologies of 2008.Seoul Semiconductor's primary business areas are LED packaging and custom module manufacturing. It provides a full range of LED products including AC-driven semiconductor light sources, Acriche brand products, High-Brightness-Power products, Side-View LEDs, Top LEDs, Chip LEDs, Lamp products, High-Flux LEDs, and custom-type modules. Applications for the company's LED products include general lighting, signage, back lighting for mobile phones, TVs, notebook computers, automotive lighting, home appliances, signals, etc.Seoul Semiconductor reported KRW 284.1b in sales in 2008. It has 1,960 patents and 391 licenses as of December 2008. Seoul Semiconductor has 25 branches including 3 overseas corporate offices. Its products are also represented by more than 113 worldwide distributors.

Daniel Park Marketing PR manager (in Korea) Tel: +82-31-364-3789

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