Osram Sylvania named exclusive lighting supplier for Stop & Shop supermarkets

Date Announced: 15 Apr 2009

Osram Sylvania today announced that it will be the exclusive branded lighting supplier for Stop & Shop supermarkets located in Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire, New York and New Jersey. Stop & Shop will carry a variety of the company’s Sylvania-brand lighting products on its shelves that will help consumers light their homes, save money and protect the planet.

Stop & Shop customers can purchase energy-saving compact fluorescent lamps (CFLs) for all of their home lighting needs, choosing from Sylvania’s dimmable, decorative, Living Spaces ™, and micro-mini Twist collections. Traditional high-quality incandescent bulbs and innovative light-emitting diode (LED) products are also available, including the popular Sylvania DOT-it®, and LED retrofit bulbs. In addition to Sylvania-branded products, the private label “Smart Living” line will be phased into the Sylvania product portfolio.

LED products available in Stop & Shop stores include the following:
• LED PAR 16 – LED retrofit – part of Accent family
• CFL/LED nightlight
• DOT-IT® Classic
• DOT-IT® Linear Swivel
• Motion Sensor Light
• PalPODzzz™ Portable Night Light
• Golden DRAGON™
• Power Failure Light
• DOT-IT® H2O

To highlight the new sustainable lighting solutions available at Stop & Shop, the two companies collaborated on the design and development of store displays, including a 20-foot Sylvania CFL Energy Center display. The display highlights the top-selling Sylvania CFL products that use 75 percent less energy than standard incandescent bulbs and last up to 10 times longer.

“The Sylvania lighting display makes one of the strongest CFL statement in the grocery industry with vivid application photography and bold product icons, offering Stop & Shop the promotional flexibility to drive sales,” said Tracie Kacmarcik, head of central marketing, Osram Sylvania. “Together, we want to make efficient lighting solutions readily and easily available to customers.”

“We understand that our customers want to see greener and more earth-friendly products such as CFLs and LEDs, because everyone aims to save energy and money,” said Faith Weiner, Director of Public Affairs, Stop & Shop. “We look forward to working with Sylvania and will continue to make room on our shelves to make it easy for customers to purchase a wide variety of lighting options at Stop & Shop.”

About Stop & Shop
The Stop & Shop Supermarket Company, based in Quincy, Mass., employs more than 59,000 associates and operates stores throughout Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire, New York and New Jersey. For more on Stop & Shop, visit www.stopandshop.com.

About Osram Sylvania
Osram Sylvania is a leader in lighting solutions that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the Sylvania brand name, and also under the Osram brand. Headquartered in Danvers, Mass., Osram Sylvania is the North American operation of Osram GmbH, a wholly owned subsidiary of Siemens AG.

Contact
Osram Sylvania

E-mail:Michelle.huang@sylvania.com

Web Site:www.sylvania.com

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