Date Announced: 09 Apr 2009 SAN JOSE, CA — New 4”-deep illuminated way finding signs at the Mineta San Jose International Airport in California are half the depth of standard signage in the same class, thanks to LUXEON Rebel based light modules designed by Silicon Constellations of Santa Clara, California. The combination of LUXEON technology, a perimeter lighting scheme, and Silicon Constellations’ Noveseo™ light modules minimized cabinet depth by eliminating the need for space to mount a backlight panel, creating the thinnest double-faced lighted signs in the world.Each sign is illuminated by multiple 1” x 1.5” Noveseo Rebellious I™ modules placed along the top and bottom edges. Each module contains a single minimum-100-lumen cool white LUXEON Rebel LED mounted on a special board assembly that maximizes thermal dissipation and allows the body of the cabinet to be used as a heatsink. High LUXEON Rebel flux levels coupled with the thermal management innovations of the Rebellious I module are enabling just 14 LEDs to light a seven-foot-wide sign. The LUXEON based solution also reduces energy consumption by more than 70% over fluorescent or neon backlight versions, further lowering costs by quadrupling light source life, and helping advance San José’s ‘Green Vision’ agenda for establishing the region as a role model for sustainable development.The first Noveseo-powered signs were installed at the airport’s outdoor ground transportation island. Over time, approximately 300 of the new signs will be built to provide directional signage for airport visitors.A detailed case study about the tools and collaboration that made this project successful is now available at www.philipslumileds.com/pdfs/CS23.pdf.About Silicon Constellations Founded in 2001 Silicon Constellations of Santa Clara, CA is privately-held technology company specializing in development of solid-state lighting solutions for both standard products and custom-engineered applications. In 2008 the company launched its industry-leading Noveseo™ product line which has seen rapid adoption into the illuminated signs, cove lighting, and channel lettering industries. Further information on Noveseo may be found at www.noveseo.com. About Philips Lumileds Philips Lumileds is the world's leading provider of power LEDs for everyday lighting applications. The company's recent records for light output, efficacy and thermal management are direct results of the ongoing commitment to advancing solid-state lighting technology and enabling lighting solutions that are more environmentally friendly, help reduce CO2 emissions and reduce the need for power plant expansion. Philips Lumileds' LUXEON LEDs are enabling never before possible applications in hospitality, outdoor lighting, retail lighting and in homes. About Royal Philips ElectronicsRoyal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 121,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.