Vintage Media installs two Watchfire digital billboards in Alabama

July 8, 2009
Date Announced: 08 Jul 2009 DANVILLE, Ill. and Millbrook, Ala. - Vintage Media, an outdoor advertising company in central Alabama, has installed two digital billboards manufactured by Watchfire Digital Outdoor. The billboards are located in the cities of Millbrook and Wetumpka.Vintage Media installed a 19mm 10’ x 30’ digital billboard on the corner of Highway 14 and Oak Tree Road in Millbrook, and a 25mm 10’ x 36’ digital billboard on the corner of US highway 231 and Redland Road in Wetumpka. Nearly 40,000 cars pass the Millbrook board daily and over 50,000 cars pass the Wetumpka board every day.These are Vintage Media’s first digital billboards. Owner Tim Allen has plans to install more. “Digital billboards are wonderful because they are like having six separate billboards in one without having to find multiple locations,” said Allen.Digital billboards allow multiple advertisements to rotate on the same board, and because the messages can be changed quickly they work well for advertisers with time-sensitive messages or multiple product lines. Digital billboards are appealing to outdoor advertisers because they can be updated simply and remotely in minutes using software and a high-speed Internet connection. Current advertisers on Vintage Media’s digital billboards include a hospital, restaurants, gyms, mortgage companies, homebuilders, banks and a baseball team. In addition, Vintage Media provides free community service ad space to the Millbrook Police Department and local churches.Vintage Media selected billboards from Watchfire Digital Outdoor after visiting the Watchfire manufacturing facility and meeting the employees. “The workers at the manufacturing facility stopped to explain what they were doing. It was an impressive operation and sold me immediately,” said Allen. “I also like that Watchfire billboards are made entirely in the USA.” Watchfire Digital Outdoor produces the industry’s only 19mm pixel pitch billboard—which packs 768 LEDs into every sq. ft.—and is capable of producing 281 trillion colors, the most in the industry. It is the only manufacturer that fully encapsulates the LED module in a thick bed of silicone gel, which enables the LED boards to operate in extreme weather conditions: 180+ days completely submerged in water, 60 days in a salt-spray chamber, and temperatures ranging from -40° F to 120° F. In areas where heat and humidity are both high, the silicone gel encapsulation protects the boards from humidity and moisture, greatly improving projected reliability. All Watchfire boards feature unique extruded aluminum cabinetry that comply with 2006 IBC codes and a streamlined electronics design that improves operation and simplifies maintenance. Watchfire’s warranty, lead-times, customer support, and no-fee software are considered to be the best in the industry. Watchfire Digital Outdoor offers a free digital billboard financing guide. Top 10 Things To Know About Financing Your Digital Billboard is available at Watchfire Digital Outdoor Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 15,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor is located in Danville, Ill. with marketing and sales operations in Indianapolis.

Linda Muskin Clarus Communications Ph: 847.432.7300

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