Daktronics, Upstage Video return to New Jersey's All Points West festival

July 28, 2009
Date Announced: 28 Jul 2009 BROOKINGS, S.D. — July 28, 2009 — Roughly a year after lighting up the 2008 All Points West Music & Arts Festival at Liberty State Park in Jersey City, N.J., Daktronics and Upstage Video, a leading provider of large-scale portable video screens, have announced that they will return for the festival’s 2009 encore with a set of towering PST-12HD modular video displays that will bring live video to the main stage. “We are honored to be working with one of the biggest names in portable large-scale video (Upstage Video) to help light up the main stage at All Points West again,” said Myron Linde, Daktronics mobile and modular sales manager. “Upstage Video excels at putting on a good show for event attendees.” The modular displays, measuring18’ x 32’ each, will show colorful crowd prompts, sponsor advertisements and live concert footage throughout the weekend as several of the biggest names in music, including Coldplay, Jay-Z and My Bloody Valentine, will take the stage before tens of thousands of fans from July 31-Aug. 2. “Last year was big, but this year should be even bigger,” said Doug Murray of Upstage Video. “With this said, we needed an elite product that could provide high-quality video along with quick setup and teardown. Daktronics PST-12HD panels were hands-down the best fit.” Additional displays, including a 9’ x 16’ PST-12HD display at the event entrance and a 9’ x 16’ mobile Daktronics LED display unit, will be used to welcome guests and provide festival information to attendees. Designed for optimal outdoor visibility, PST-12HD panels use a unique staggered pixel layout to offer ultra-wide viewing angles, premium image contrast and high brightness for outdoor events. A modular, building-block platform allows users to combine individual panels together to form massive displays in a matter of minutes. “The PST-12HD design allows the screen to cut through even direct sunlight, giving fans a premium view of the action regardless of how bright the sun is,” said Linde. “This makes it an ideal product for a festival like All Points West that goes on throughout the entire day.” The festival, produced by Goldenvoice/AEG Live and Liberty Event in association with the HighLine Ballroom, will begin on Friday, July 31with a headlining performance by Jay-Z, continue on throughout the weekend, and then conclude on Sunday, Aug. 2 with a performance by Coldplay. About Upstage Video Founded in 2005, Upstage Video provides event organizers and touring clients with the finest LED systems available. The Upstage Video truck-mounted LED units were designed to offer a one stop audio-visual solution to the outdoor events and promotional industries. For touring and show clients who want the latest gear and the most creative solutions, Upstage Video inventories the highest resolution LED screens in the world. Upstage Video was born to deliver an unparalleled level of personal service, expertise and technology to event and touring clients.About the PST-12HD Panel The Daktronics PST-12HD is the lightest outdoor transportable panel in the industry at 50 kg (110lbs)/ square meter. These thin, lightweight panels are ideal for quick setup, teardown and compact transport. The PST features 7,500 nits of adjustable brightness, color calibration for cross-rental, a revolutionary pixel layout, superior viewing angles and industry-leading picture quality. About DaktronicsDaktronics is recognized as the world’s leading provider for full-color LED video systems. Such Daktronics systems, used in both modular and fixed-installation applications, feature a host of patented manufacturing, image processing and control system techniques and technologies that provide it a significant competitive advantage in the LED video marketplace. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world’s leading provider of large screen LED video display systems. For more information, visit the company’s Web site at http://www.daktronics.com. Safe Harbor Statement Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company’s expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from our expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company’s SEC filings, including its Annual Report on Form 10-K for its 2009 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

For more information contact: MEDIA RELATIONS: Joni Diekmann Mobile & Modular Marketing tel (605) 691-3639 e-mail [email protected]

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Web Site:www.daktronics.com