Date Announced: 21 Oct 2009 Royal Philips Electronics (NYSE:PHG, AEX:PHI ) is delighted to have sponsored “LoveLight” held in October this year at the Royal College of Physicians in central London. This unique event is the first of its kind and aims to put lighting at the heart of architecture. The event, initiated by the Professional Lighting Designers’ Association and Emap, the business to business media group, lived up to its billing as one of the most innovative and inspiring events on lighting ever staged.As Rowena Preiss Creative Director of Philips Lighting, explains, “We are really pleased to have been involved in LoveLight’s inaugural event. Lighting has such an important role to play in enhancing the spaces we work, live and play in, therefore, it’s important for designers and architects to understand how they can use this medium to full effect in their own individual projects and creativity. Lighting really does add a further dimension and can help realize a vision or idea with stunning results. As sponsors of both LEDs in Architecture and Media Facades we wanted to demonstrate how lighting can be integrated into the design process to create truly inspirational effects.” The event provided the ideal platform to discuss how LEDs have truly revolutionized the way architects and designers think about light. Clearly, LEDs are beginning to create a new lighting landscape. They offer full economic and environmental benefits but they also offer a chance to open up a world of endless creative possibilities creating lighting solutions in places and ways that were never possible before. In the area of media facades, here too, LEDs offer many benefits, not least of which is the seamless integration with architecture at concept and installation stage. In all, some 260 architects and lighting designers attended throughout the day, the biggest gathering for such an event, and were treated a host of interactive discussions from eminent figures from the spheres of architecture, lighting and design including lighting designers Jonathan Speirs and Rogier van der Heide and architects Eva Jiricna, Laurie Chetwood and Magali Thomson.Participants also enjoyed an exterior lighting workshop using Philips LED luminaires to transform the gardens surrounding the Royal College of Physicians into a magical display of colour. As Preiss continues, “Of course, the best way to see how lighting as a medium can be used, is to try it for yourself! The workshop was a great way to illustrate in “a hands on approach” just how lighting interacts with different forms and textures from buildings to natural vegetation. Architects and designers are creative thinkers and come up with a multitude of alternatives for the same situation so we had an enormous amount of fun coming up with endless possibilities and lighting effects.”
Contact
Barbara Neate Media Relations Manager, Philips Lighting
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Web Site:www.philips.com/newscenter.
