Genius Electronic Optical addresses street lighting in China with Luxeon Rebel power LEDs

Oct. 12, 2009
Date Announced: 12 Oct 2009 SHANGHAI, CHINA — Philips Lumileds and Genius Electronic Optical Company (GSEO) announced today that GSEO is developing new solid-state street lights and street light modules with LUXEON Rebel for use on roadways throughout China. The first installations of GSEO’s new streetlights are expected in early 2010. GSEO’s LED specification for its most advanced street lights — using LUXEON Rebel — prioritized reliability, efficacy, ease of integration and thermal capabilities, the primary factors that allow their solid-state solution to achieve a lower total cost of ownership and lower energy consumption than conventional light sources. Selecting a proven and reliable power LED allowed GSEO’s engineers to create a design that delivers 70 lumens per watt, minimize the number of LEDs required, and minimize or eliminate glare that can be a visual disturbance. The company uses a patented thermal design that ensures the lifetime performance of the LUXEON Rebel LEDs. In fact, the cooling system is guaranteed for the life of the product. “The solutions that GSEO is developing can bring great benefit to the cities that adopt and implement the new street lights,” said Alvin Tse, VP Asia Pacific Sales. “We expect that their design will deliver high quality, reliable street lighting for many years to come.”“GSEO’s approach to creating new solutions is to choose the highest quality LEDs and to implement an optimized system design to ensure that the new luminaire is the best overall solution for its designated application,” said Calvin Chen, Director of LED Lighting BU at GSEO. “The result is a high quality, long life street light with uniform light distribution. GSEO intends to provide its solution using Philips LUXEON Rebel LEDs to municipalities and organizations globally.”GSEO (Genius Electronic Optical) Co., Ltd was established in 1990, and in addition to street lights is developing tunnel lights, flood lights and other solid-state lighting solutions designed to save energy and help reduce CO2 emissions. With tremendous experience in injection mold design and production, GSEO specializes in high precision optical component design, development and manufacture. Together these capabilities allow GSEO to provide customers with a complete design and manufacturing process solution. Additional information is available by contacting GSEO, [email protected]. About Philips Lumileds Philips Lumileds is the world's leading provider of power LEDs for illumination solutions. The company's leading light output, efficacy and thermal management are direct results of the ongoing commitment to advancing solid-state lighting technology and enabling lighting solutions that are more environmentally friendly, help reduce CO2 emissions and reduce the need for power plant expansion. Philips Lumileds' LUXEON LEDs are enabling new solutions for shop, outdoor, office, school, and home lighting applications. More information about the company's LUXEON LED products and solid-state lighting technologies can be found at Royal Philips ElectronicsRoyal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of $38 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at

Steve Landau Director of Marketing Communications Philips Lumileds +1 408 964 2695

E-mail:[email protected]