Last tour Tee-off for CT at Dubai World Championship

Dec. 7, 2009
Date Announced: 07 Dec 2009 The PGA European Golf tour’s season-ending Dubai World Championship took place at Jumeirah Golf Estates’ newly opened Earth course on 19th to 22nd November. The event saw 58 players tee off for the finale, which had a total prize fund of US $7.5 million. This stunning event was rewarded with an exciting finish which saw Lee Westwood winning both the championship and the overall Race to Dubai title.CT currently provide the on-site television service to the European Tour (trailer mounted LED screen, 35 LCD TV’s, Tournament Television programme and distribution services) but for this event were asked to provide an enhanced service comprising of 4 additional LED screens, 56 LCD TVs for the hospitality units, Clubhouse, Tour offices, and each day provide a 3 camera Grass Valley PPU system for live coverage of the first hole until Sky TV cameras went live.CT provided 23sqm (6x5 panel) Lighthouse R7 LED screens on the 1st tee and in the Tennis Academy, and on the 17th and 18th greens 62sqm (10x8 panel) Lighthouse R7 LED screens. The standard service trailer-mounted 18sqm Barco Olite 612 LED Screen, used throughout the Tour in Europe, was specially shipped in for the event and was positioned in the Championship Village.Each of the LED screens and LCD TVs displayed Tournament Television (TTV), CT’s onsite TV programme providing a mixture of live feed, recorded highlights, interviews, golf edits and advertising as well as a graphical leader-board and game play information. The LED screens on the 1st, 17th and 18th also displayed a combination of leader-board graphics, live feed and player profile information, and the 17th screen displayed a Flightscope information page. All screens and TVs displaying TTV were fed high definition pictures by CT’s IPTV distribution system via a sophisticated network of fibre and CAT5 cable. For the Tournament Television Services provided to the European Tour, CT has just been awarded the Gold Award for Event Services at the annual Sports Business Awards dinner, held recently in London. “The Dubai World Championship certainly presented a new challenge to us having spent most of the year in the UK and central Europe” said Richard Smith, CT’s project Manager for the golf contract. “With assistance and support from CT’s Dubai office, this proved to be another very successful event and again showed CT’s ability to adapt and even enhance the golf service”. “Working under the Dubai heat and on a golf course where surfaces are not level is always a challenge,” said Mark Woodhouse, Project Manager at Creative Technology Dubai, “the last minute changes also meant we had to lay down extra fiber cable around the course. But the entire show was a great success and the visitors enjoyed watching the golfing on the screens around the course and in the comfort of the hospitality lounges while enjoying a cool drink. We look forward to doing this again next year.”

Anna Cattaneo Creative Technology Dubai [email protected] +971(0)4 885 6020

E-mail:[email protected]