Digital Impact Outdoor of Texas Installs its Third Watchfire Digital Billboard

Dec. 8, 2009
Date Announced: 08 Dec 2009 DANVILLE, Ill. -– Less than a year after purchasing its second digital billboard from Watchfire Digital Outdoor (, Digital Impact Outdoors (DIO) ( of Abilene, Texas has installed its third Watchfire digital billboard. The latest installation is a 19mm 10' by 36' digital billboard at the intersection of Kemp Boulevard and Midwestern Parkway, in the heart of Wichita Falls, Texas. The area is home to the Sikes Senter shopping mall and serves as the town’s main retail area. Approximately 40,000 cars pass by DIO’s billboard location each day. “Deciding to go with Watchfire for our third digital billboard was a very easy decision,” said Blake Howard, managing partner of DIO. “Everyone who sees our billboards comments on how much clearer and brighter they are than any other digital billboard they’ve seen. In addition, Watchfire is a great company to work with. Each time I call, I get exactly what I need as quickly as possible.” After only a few months, DIO’s Wichita Falls billboard sold out its available advertising space and already has a waiting list. According to Howard, advertisers are drawn to the billboards because they are unique, impossible to ignore because of their vibrancy and eye-catching clarity, and offer unprecedented flexibility in outdoor advertising. For one of DIO’s restaurant customers, that flexibility is being fully maximized with advertisements for breakfast running in the morning hours, lunch specials being highlighted during the afternoon and switching over to dinner ads in the evening. “The longevity of our customers speaks to the fact that digital billboard advertisements work,” said Howard.With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit most any need. All Watchfire Digital Outdoor billboards produce 281 trillion colors and utilize state-of-the-art whole sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED module in a thick bed of silicone gel, enabling the modules to operate indefinitely even in the harshest conditions. Durability is further enhanced by Watchfire’s streamlined engineering, which focuses on driving down parts counts and connections, improving projected reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire’s warranty, lead-times, customer support, and software are considered to be the best in the industry. For a free video that shows how Watchfire Digital Outdoor manufactures the best-looking, most durable digital billboards in the industry, go to Watchfire Digital OutdoorWatchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 30,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor is located in Danville, Ill. with marketing and sales operations in Indianapolis, Ind. For more information, go to

Linda Muskin Clarus Communications 847.432.7300

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