Date Announced: 21 Sep 2009 -- Seoul Semiconductor’s LED is used for Vélib, a public bike rental project in Paris, France-- 80 to 100 thousand people use them a day, Z-Power LED P5-II series are used in public bike racks in Paris-- Importance as environment-friendly LED of Seoul Semiconductor for environment-friendly urban policySeoul Semiconductor (CEO Chung Hoon Lee, www.acriche.com), a world’s leading LED manufacturer, has announced that units of Z-Power LED P5-II series were applied to display visual information for public bike racks of Vélib, a public bicycle rental program in Paris.Vélib is a public bicycle rental program, which has been run since 2007 as a Paris city project. At present, about 21 thousand bicycles are distributed in Paris downtown so that Parisians are increasingly using bikes. Vélib has become such a hit that many cities not only in Korea, but also in other countries such as London and Chicago want to benchmark the project.Seoul Semiconductor announced that the company has been supplying lighting fixtures to (about two thousand) racks of bike rental stations of Vélib spread all over Paris and finished the delivery of additional units until recently. In addition, the company will supply the products to other small cities around Paris.The Z-Power LED P5-II series products installed in the Vélib bike racks can realize full colors because three (red, green, blue) LED chips are embedded in one LED package. Depending on the lighting decorations, the Z-Power LED P5-II series can be used in a diverse way and function as low-consumption lighting in which they blink in red, blue, orange (inserting credit card) and blue(display for status of under construction and repair) according to the status of Vélib bike racks. Moreover, when it comes to design, they are making Paris, the city of fashion, more beautiful. An official of Seoul Semiconductor said, “It takes on large symbolic importance that the products of Seoul Semiconductor are used in an environment-friendly project such as Vélib that many cities in the world want to benchmark.”Vélib: 20 to 80 bikes are provided in Vélib bike stands at a distance of 300 m. Everybody can use a bike for 1 euro a day. For two years, Vélib bikes have been used as many as 60 million times, and 80 to 100 thousand people use the bikes a day on average. More than 200 thousand people out of 2.1 million Parisians are members of Vélib. JC Decaux, the running company, expresses that it is a revolution of traffic system.About Seoul SemiconductorSeoul Semiconductor is a world-leading LED manufacturer. The growth potential of the company is widely recognized as it was selected as ‘one of the most promising companies in Asia’ by Forbes and Business Week in 2006 and 2007, respectively. Its main offering, the Acriche™ LED, was also named "Product of the Year" by Electronik’ in 2006, one of the most prestigious electronics publications in Europe, and awarded in Newtech Korea 2008 and named as Korea Ten Best New Technologies of 2008. Seoul Semiconductor’s Intelligential Property position is extremely strong with over 5,000 patents filed or registered and many cross-license agreements with industry leaders. Seoul also has 30 overseas operations, including 3 subsidiaries, and 114 worldwide distributor sites.
Seoul Semiconductor Market Group Hyesun Paek +82-31-364-3787 / PR Agency of Seoul Semiconductor Minbok Song +82-2-3210-9680 [email protected]