Daktronics provides equipment & event support for London NFL events

Nov. 20, 2009
Date Announced: 20 Nov 2009 BROOKINGS, S.D. –– Wembley Stadium in London was transformed into a National Football League venue for the third straight season on Oct. 25 for the NFL International Series game. For three seasons, Daktronics Inc. of Brookings, S.D. (NASDAQ-DAKT) has worked with the NFL in a rental agreement that includes the setup and tear down of a mobile and modular integrated light emitting diode (LED) video and scoring system to help create an NFL experience within the United Kingdom’s most renowned soccer stadium.The rental agreement with the NFL for the game includes two ribbon displays arranged three feet high by 40 feet wide (0.9 meters high by 12 meters wide) on the fascia of the stadium. The ribbon displays, capable of colorful animation and vivid graphics with incredible brightness and wide angle visibility, show game-in-progress, play clock and sponsor information throughout the game. In addition, two LED game clocks were placed at the center points of the stadium.The ribbon displays utilize PST-12HD video technology, a thin, lightweight panel design that allows for easy transport and storage. The lightest outdoor display panel of its kind, the PST-12 HD uses an innovative staggered pixel layout to provide excellent visibility for a cost-effective, high-performance outdoor display solution perfect for concerts, festivals and athletic events of all shapes and sizes.Daktronics also provides event support for the ribbon displays, working seamlessly with NFL approved clock operators to display real-time data and game-in-progress information. Daktronics control system was also used to overlay statistical information onto the stadium’s existing main video displays.“Daktronics was able to successfully complete this installation by using our PST-HD12 panels.” said Daktronics Project Manager Eric Graber. “Our engineers built a custom bracket and safety harnesses for attachment to existing display fascia. Using Daktronics mobile and modular product made the installation simple, safe and easy to complete. Daktronics is pleased to partner with the NFL in bringing dynamic scoring, fantasy stats, graphics and video to the Wembley fans.”About NFL International SeriesSince 2005, the National Football League has hosted one regular season game outside the United States each season. The past three seasons, the game has been hosted at Wembley Stadium to sold-out crowds. About DaktronicsDaktronics has strong leadership positions in, and is the world’s largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at [email protected], call (605) 692-0200 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.

Mark Steinkamp Marketing Manager Daktronics Large Sports Venues

E-mail:[email protected]

Web Site:www.daktronics.com