Sylvania showcases professional LED solutions

Date Announced: 18 Nov 2009

-- Expanded line of LED systems from SYLVANIA and Traxon brings energy-efficiency and style to design community

Danvers, Mass. -– Lighting leader OSRAM SYLVANIA is pairing up with Traxon Technologies to introduce its expanded line of professional LED solutions, under the brand Traxon LED Systems from SYLVANIA, to deliver the superior style, function and energy efficiency of its advance LED systems to the lighting design community.

“OSRAM SYLVANIA is leading the transition to LED lighting solutions,” said Rick Leaman, president and CEO of OSRAM SYLVANIA. “We’ve expanded our portfolio of LED products and services through our joint venture with Traxon Technologies to provide an even broader array of choices for lighting designers and specifiers.”

The company recently outfitted an upscale Manhattan penthouse as the backdrop for showcasing its lighting design with LEDs. The suite was illuminated with a variety of ambient, accent, task and decorative lighting installations. SYLVANIA LED experts were on hand to demonstrate each installation and highlight its functionality.

SYVLANIA’s partnership with Traxon Technologies and its LED design showcase are the latest steps the company has taken to advance awareness and adoption of energy-efficient LED technology. Sixty percent of the company’s present sales are energy-efficient products, and this number is expected to reach 80 percent by 2012.

Currently, LED technology accounts for 12 percent of OSRAM SYLVANIA total sales. The company invests 15 percent of the LED sales into research and development (R&D).

With the launch of a new LED product family, Traxon LED Systems from SYLVANIA, the company positions itself as one of the leading providers of pioneering and integrated LED lighting solutions. Designed to serve a wide range of applications as turn-key solutions for the industrial, commercial and consumer markets, the partnership expands OSRAM SYLVANIA’s established LED capabilities. Traxon LED Systems from SYLVANIA raise the bar for versatility, quality and performance.

Products to be featured under the Traxon LED Systems from Sylvania include the PXL Mirror Wash RGB, which functions as a regular mirror when turned off and acts as a spectacular lighting fixture when switched on.

In addition, the Light-DriveTM Jog RGB is a DMX based plug ‘n’ play standalone controller for RGB LED fixtures. The wall-mount device provides direct access to the connected fixtures to tune the color and brightness of the LED fixtures to suit the mood and function.

Beyond energy efficiency, the flexibility, customization and power of LED lighting make it an ideal solution for today’s designers and architects. LED technology is changing the culture of lighting and the way light is used.

To further advance its position in LED technology, OSRAM SYLVANIA has invested in a multimillion-dollar LED clean room expansion in Massachusetts that houses research for solutions that will fuel the company’s growth in solid-state lighting.

Additionally, the company has received awards from the U.S. Department of Energy (DOE) to advance the development of energy-efficient LED applications. OSRAM SYLVANIA has made strides to develop and deliver an expanding array of product solutions to meet the variety of lighting requirements across market segments, such as street lighting, hospitality, retail and residential.

About OSRAM SYLVANIA:
OSRAM SYLVANIA is a leader in lighting solutions and specialty products that feature innovative design and energy saving technology. The company sells products for homes, businesses and vehicles primarily under the SYLVANIA brand name, and also under the OSRAM brand. Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American operation of OSRAM GmbH, a wholly owned subsidiary of Siemens AG. For more information, visit www.sylvania.com.

Contact
Colleen Applebaugh OSRAM SYLVANIA 978.395.6887

E-mail:Colleen.applebaugh@sylvania.com

Web Site:www.sylvania.com

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