Watchfire Digital Outdoor raises bar with 3rd generation billboards

Nov. 3, 2009
Date Announced: 03 Nov 2009 -- 3rd Generation Brings Groundbreaking Improvements Across the Entire Product Line; New E-16mm Product AnnouncedINDIANAPOLIS –– Watchfire Digital Outdoor, manufacturer of the best looking and most durable digital billboards, is once again blazing the trail in the billboard industry by unveiling its 3rd Generation digital billboards, which are more energy efficient, more technologically advanced and more user-friendly than ever. Across the product line, Watchfire has introduced key new features of the 3rd Generation billboards that make the best even better. They include:• Serviceability of the boards via front or rear access cabinets, which simplifies maintenance, improves appearance and lowers overall weight of the structure.• 38 percent reduction in energy requirements. Already an industry leader in efficiency, Watchfire’s bulletin size billboards now require less than 100 amps of electrical service.• Higher efficacy LEDs, which provide truer colors and improve angular readability without distortion. • Ignite Online™, which already offers operators instant remote accessibility, now gives users an even easier interface and more control. Ignite Online™ enables billboard operators to control billboards from any location, perform advanced scheduling and day-parting functions, and enables advertisers to schedule and upload their own art. The ability to display RSS feeds for real-time data, such as breaking news, sports scores, stock quotes, weather forecasts and updates, also is included.In addition to improvements across its existing product line, Watchfire also has introduced the E-16mm, a 3rd Generation billboard product designed for medium- to long-range viewing. The E-16mm features a patent-pending image processing algorithm and a sophisticated LED layout, which dramatically extend the resolution at a price point that gives billboard operators more options than ever before.With its True-16mm, True-19mm and new E-16mm, Watchfire has an entire line of digital billboard products to suit most any need. All Watchfire Digital Outdoor billboards produce 281 trillion colors and utilize state-of-the-art whole sign color calibration. Watchfire is the only manufacturer that fully encapsulates its LED module in a thick bed of silicone gel, enabling the modules to operate indefinitely even in the harshest conditions. Durability is further enhanced by Watchfire’s streamlined engineering, which focuses on driving down parts counts and connections, improving projected reliability. All Watchfire boards feature lightweight extruded aluminum cabinetry that complies with IBC 2006 standards and allows for low cost, fast installation and streamlined maintenance. Watchfire’s warranty, lead-times, customer support, and software are considered to be the best in the industry. For a free video the shows how Watchfire Digital Outdoor manufactures the best-looking, most durable digital billboards in the industry, go to Watchfire Digital Outdoor Watchfire Digital Outdoor engineers and manufactures the best looking and most durable digital billboards available anywhere. The company is the digital billboard division of Watchfire by Time-O-Matic, which has been manufacturing outdoor electric signs for more than 75 years, has been manufacturing LED signs for 10 years, and has more than 30,000 outdoor LED signs in daily operation throughout North America. Watchfire Digital Outdoor is located in Danville, Ill. with marketing and sales operations in Indianapolis. For more information, go to

Linda Muskin Clarus Communications 847.432.7300

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