Lighthouse screens fly high as Ocean Outdoor adds to Westfield portfolio

Nov. 18, 2009
Date Announced: 18 Nov 2009 UK –- With the opening of the prestigious Westfield Shopping Centre in West London, earlier in 2009 exterior media specialists Ocean Outdoor installed three Lighthouse LED screens nearby on the A3220/A402 Holland Park roundabout. The screens have proved an outstanding success and Ocean has now completed the next phase of the project by providing two more Lighthouse screens for Westfield, this time over the dual carriageway section of the A3220.Despite being one of the shortest A roads in the UK, the A3220 is also one of the busiest, forming a vital link between Clapham on the south and the A40 at White City. So the overbridge at the northeast corner of the Westfield site was the ideal location for further Lighthouse screens to complement the highly successful installation at the Holland Park roundabout, just to the south.Two screens have been installed, one facing northbound and one facing southbound traffic, flown above the carriageways from the overbridge. Both comprise 10 x 4 panels of Lighthouse P16 i/o panels, each measuring 10.2 by 3 metres.Control is by Lighthouse LIP-DX processors, with Scala media players supplied by Beyond Digital. Content is remotely controlled by Ocean over a 3G network.As one of the first LED screen installations over a major road in the UK, Lighthouse had to build the screens within the mounting frames off site and then the whole assemblies were craned into position during overnight road closures.“As its such a busy route, we installed the screens overnight, so everything had to be prepared as much as possible in advance,” says Tim Parry at Lighthouse’s UK and northern Europe office. “So, when Ocean was contracted to provide the screens over the A3220, we moved quickly to supply further displays which we are sure will be equally as successful, especially as there is a huge captive market of passing motorists and they are possibly the first ever LED advertising screens to be mounted over a dual carriageway in the UK.”The screens and content have been carefully set up to ensure that, when traffic is heavy, drivers can see the fine detail, but when traffic is moving they will still ‘get’ the advertising message, despite having less time to see the screens. And, most importantly of all, the screens do not distract drivers from the vital business of looking at the road.“The content is sharp, highly visible and the superior colour uniformity of Lighthouse screens ensure that advertisers colours are reproduced absolutely correctly,” says Simon, general manager of Lighthouse’s UK and northern Europe office. “The Holland Park screens have provided an excellent return on investment and we are sure that these will do the same.”Damian Cox, chief executive of Ocean, adds, “We are determined to provide the best panels with whatever technology allows our clients unparalleled standout. The Lighthouse P16 i/o screens that proved such an excellent choice for Holland Park roundabout were a natural choice for this installation and we are very happy with the results.”~END~Lighthouse Technologies Limited is a global leader in LED display technology that develops, manufactures, and markets LED video display solutions for multiple indoor & outdoor applications, media and entertainment events, and sports arenas across the globe. With numerous technological breakthroughs to its name, Lighthouse has established itself as a multi award-winning leader in the LED display industry that holds itself to the highest standards of quality.Founded in 1998, Hong Kong-based Lighthouse has a strong global presence with regional offices in Europe, North and South America, the Asia Pacific and China. Employing the most advanced technology, the highest quality manufacturing facilities, and world-class, round-the-clock technical support, Lighthouse satisfies customers on every major continent, captivating the imagination of millions. For more information about Lighthouse, please visit

Sarah James Gasoline Media email: [email protected]

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