Barco installs LED digital billboard at Anheuser-Busch InBev’s global HQ

Nov. 27, 2009
Date Announced: 27 Nov 2009 Kortrijk, Belgium -- a world leader in LED display solutions, announces that it has installed a digital billboard for leading global brewer AB InBev. The billboard is the first of this kind in Europe and is installed on the façade of the AB InBev global headquarters in Leuven, Belgium. Barco's DB-220, installed at the AB InBev global headquarters façade is a twenty-three sq.m billboard and will be used to display company information, beer commercials and city announcements. The billboard is soon to become a distinctive landmark in the city of Leuven, attracting attention of all passing by. “We are proud that AB InBev has chosen Barco to enhance their façade branding,” comments Luc Vandenbroucke, Sr executive VP and President EMEA of Barco. “AB InBev is one of the world's leading consumer brands and we are glad they selected a reputed brand like Barco. Their choice validates the quality of our LED displays.” The DB series is a range of outdoor LED displays, specifically designed for the out-of-home market. The installation of the DB digital billboard at AB InBev's global headquarters is a European's first. It will bring a new vision to the city of Leuven and will give passers-by stunning visual images, perfect in all possible outdoor conditions. The DB series features green components, a low power consumption, superior visual performance in all ambient environments and offer maximum return on investment. It is available in three fixed sizes and can thus be installed in every location. About Anheuser-Busch InBev Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with an American Depository Receipt secondary listing on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the world's top five consumer products companies. A true consumer-centric, sales driven company, Anheuser-Busch InBev manages a portfolio of nearly 300 brands that includes global flagship brands Budweiser, Stella Artois and Beck's, fast growing multi-country brands like Leffe and Hoegaarden, and strong "local jewels" such as Bud Light, Skol, Brahma, Quilmes, Michelob, Harbin, Sedrin, Klinskoye, Sibirskaya Korona, Chernigivske, and Jupiler, among others. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico's leading brewer and owner of the global Corona brand. Anheuser-Busch InBev's dedication to heritage and quality is rooted in brewing traditions that originate from the Den Horen brewery in Leuven, Belgium, dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, established in 1860 in St. Louis, USA. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser-Busch InBev leverages the collective strengths of its 120,000 employees based in operations in over 30 countries across the world. The company strives to be the Best Beer Company in a Better World. On a combined basis for 2008, the company would have generated revenues of 39 billion USD. For more information, please visit: About Barco Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3300 employees worldwide. Barco posted sales of 725 million euro in 2008.

Sophie Hautekeete, Press & PR EMEALA Phone:+32 56 36 80 59 Johanna Ocampo Press & PR Specialist North America Phone:+1 916 273 5301 [email protected] Nancy Xiao Press & PR Manager APAC Phone:+86 10 8012 0885 [email protected]

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