Date Announced: 05 Mar 2009 Eindhoven, The Netherlands, Shanghai, P.R. China, Paris, France and San Jose CA -- Philips MASTER LED, a solid-state light bulb identical in form factor to a conventional light bulb, has been honored by both the Institute Francais du Design and Equip’Hotel Paris for its innovative design and sustainability. MASTER LED is the first LUXEON Rebel based replacement bulb that delivers on the promise of high efficiency, uncompromised quality light, and long-life, in a package that makes it simple for people to use and feel good about using. Philips starts with its high efficiency LUXEON Rebel LEDs in the MASTER LED and builds on this with quality materials to ensure that the entire solution is lead and mercury free, and offers long lifetimes to ensure that the Master LED product is a more sustainable solution and can contribute to the global effort to reduce energy consumption. “I think that for all of us, MASTER LED not only epitomizes the “better than replacement” vision, but it is the product that we all want to put in our homes and experience,” said Guido van Tartwijk, leading the Global Product Marketing effort for Philips LED Retrofit. “It’s great to know that the work by all the Philips teams around the world has resulted in a solution that provides great light and makes a positive impact on our shared environment.” A single Master LED retrofit bulb uses less than 7 Watts of power and can replace traditional incandescent bulbs up to 40W, depending on the application. On average it will last for 45,000 hours compared to just 1500 hours for the conventional solution. The MASTER LED Bulb is part of a range of MASTER LED Lamps that is presently available in 230V countries with release slated for U.S. and Canada within the first half of 2009. MASTER LED is already finding its place in offices, in hospitality and home environments. Case studies with customer testimonials of how Philips new solid-state lighting solutions are being implemented can be found at www.philips.com/masterled.About Royal Philips ElectronicsRoyal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”.Headquartered in the Netherlands, Philips employs approximately 121,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare.
Philips Lumileds Steve Landau