Posco LED enters European & North American LED lighting market

Feb. 29, 2012
Date Announced: 29 Feb 2012 Seoul – POSCO LED, a global expert in LED lighting founded by POSCO, known for its commitment to sustainable management, has written a series of success stories both in Korea and Japan with its technological excellence to meet the highest taste of customers since its establishment in 2010. It announced today that it steps up its business activities in Europe and North America to extend its success story to these markets in 2012.With its industry-leading expertise in smart LED lighting for the industrial applications, it has led the ‘Green Smart Factory’ initiative in energy-consuming industrial facilities around the world, adding momentum to a green energy revolution.To extend its presence in Europe and North America, POSCO LED will host the ‘2012 POSCO LED Showcase in Europe’ at the Marriot hotel in Frankfurt, Germany, from April 17-18, 2012, where customers around the world are invited to meet and experience its various LED lighting products for industrial, outdoor and indoor applications as well as smart lighting solutions.The key products include Bay Light—an award-winning LED lighting product for industrial facilities, which has been recognized for its excellence both in design and technology at many international design awards including the Good Design Awards by the Chicago Athenaeum in the US. The product boasts strong reliability by overcoming the limitations of traditional products in the most challenging environments, where high temperatures, high humidity and dust can affect performance. With its own smart fan-based heat management technology, called ‘smart cooling’, the company was able to drastically reduce the size of heat sink and deliver the lightest product, which weighs 3.8kg without a switched-mode power supply (SMPS), in the 230W category, a third of the existing industrial lighting products that average 10-13kg in weight. Benefiting from the light weight, the light is easy to install and maintain, which enables cost savings as well as increased safety.Also, it has excellent lumen maintenance and significantly low malfunction rates, reducing maintenance costs and downtime in operation by extending the life of the product. Unlike the bulky and rough design of conventional products, its minimalist and modern approach provides aesthetic enhancements to industrial facilities.Features- A full range of products – 60W, 80W, 110W, 130W, 230W and 430W- The lightest product, weighing 3.8 kg without a SMPS, in the 230W category- The Smart Cooling technology, which improves the lumen maintenance by managing heat with the smart fan- The Smart Cleaning technology, decreasing the malfunction rates by periodically removing dust with the smart fan- 4 times longer lifetime than conventional lights- Reducing the energy consumption and carbon emissions by more than 50%Applications- High-bay (10 meters and above) or hazardous industrial facilities, low-bay (10 meters and below) industrial facilities, warehouses, gyms and supermarketsAbout POSCO LEDPOSCO LED is a global LED lighting maker established jointly by POSCO, a leading steel producer which has been named “the most competitive steelmaker” by World Steel Dynamics, and POSCO ICT, an expert company in the IT & engineering sector. It creates a synergistic effect by building a collaborative network with globally renowned research institutes and companies, such as POSTECH and RIST, and Seoul Semiconductor, one of the top 3 LED manufacturers in the world. POSCO LED deals with everything related to LED lighting ranging from LED lighting products to smart lighting solutions. Its LED lighting business includes development, production and sales of LED lighting products, which meet a variety of lighting needs in industrial, business, commercial, public and residential environments, and it provides consulting services for LED lighting through its team of experts.About POSCOPOSCO is a global steel-making company which has been named “the most competitive steelmaker” by World Steel Dynamics for two consecutive years from 2010. It has been listed on the world’s leading stock exchanges, such as the New York Stock Exchange (NYSE), the Tokyo Stock Exchange (TYO) and the London Stock Exchange (LSE). It has led the commitment of the global steel-making sector to sustainable management. In 2007, it succeeded in the commercialization of the FINEX facility for the first time in the world. Also, it has been announced that it is included in the Global 100 Most Sustainable Corporations at the World Economic Forum in Davos.

Rita Kim POSCO LED Marketing Manager

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