Yesco and APA find common ground on use of digital signs

Date Announced: 02 May 2012

YESCO Electronics and Planners Logan, Utah –- For over a decade, city planners and businesses have struggled to find common ground on the use and regulation of electronic message centers (EMC), also known as digital signs. Planners are typically concerned that digital signs might distract drivers and make their communities “look like Vegas” while business owners want to use digital signs because they increase revenue. For the first time ever, YESCO Electronics, the leading manufacturer and supplier of electronic signs in the US, the California Chapter of the American Planning Association (APA-CA), and the International Sign Association (ISA) came together to sponsor a groundbreaking educational webinar that helps facilitate common ground between businesses and their communities on the use of EMCs.

On Thursday, March 15th, Mike Freeborg, Director of Government Relations for YESCO Electronics, and Wendy Moeller, Principal of Compass Point Planning and President of the Ohio Chapter of the APA, presented an ISA-sponsored webinar titled, “Finding Common Ground on EMC and Digital Sign Issues” for over 100 of the nation’s community planners. The program is designed to help communities “find the common ground” on digital sign regulation – the common ground between allowing the business community a fair opportunity to use the technology and a community’s aesthetic concerns. “The planning community has been struggling with this complex topic for a long time,” Moeller commented. “This program helps educate planners on critical business, regulatory, and community issues regarding EMCs and provides a roadmap for effective regulation that works for all stakeholders.”

In 2009, the the American Institute of Certified Planners (AICP) approved the Finding Common Ground program for certification maintenance (CM) credits and to date it has been presented to several hundred planners across the US. “Although the webinar has only been available for under a month, it has had the highest planner participation of any ISA webinar ever,” remarked James Carpentier, Manager of State and Local Government Affairs for the ISA. “The participation level shows what a pertinent topic this is for the planning community. We’re happy to contribute to the APA and ISA in their efforts to bring knowledge and guidance to planners and community officials on this complex topic,” added Freeborg.

The webinar is available for viewing online. The ISA is currently planning another Finding Common Ground webinar later in 2012.

ABOUT YESCO ELECTRONICS® –
YESCO Electronics® name is synonymous with industry-leading innovation, the finest and most reliable products, and stellar customer service. YESCO Electronics offers the most energy-efficient digital displays available, having achieved California’s coveted Green Leaf Certification in 2011. . As the leading manufacturer and supplier of electronic signs and outdoor digital displays, YESCO Electronics® proudly builds all of its modules and displays in Logan, Utah.

Contact
Mike Freeborg Sales Manager YESCO Electronics 1651 North 1000 West Logan, UT 84321 (435) 774-8800

E-mail:mfreeborg@yesco.com

Web Site:www.yesco.com

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