GE Lighting offers the right brew to Korea’s Hollys Coffee

July 27, 2012
Date Announced: 27 Jul 2012 GE Lighting’s innovative energy-saving LED solution is the choice for today’s leading retailers. With a focus on enhancing ambient lighting and customer experience, GE’s design team retrofitted the lighting system for dozens of Hollys Coffee branches across Korea with its Energy Smart LED PAR30 lights. Hollys Coffee is a specialty coffee company headquartered in Korea and the country’s first local coffee franchise with over 340 branches in Korea, The Philippines, Malaysia and the USA. Mr. Han, Sales Manager at GE Lighting, elaborated: “The brief from Hollys Coffee called for a solution that would be more energy-efficient compared to their existing lighting system, as well as to maintain the same lighting level while using fewer lamps. After studying the operational and experiential considerations at the individual branches, our team proposed an energy-efficient solution comprising the innovative LED PAR30 lights to replace the halogen lamps. This solution also allowed for adjustment of beam angles so that we could apply the lighting accordingly to provide optimal atmospheric experience at each Hollys Coffee branch. A total of 1,500 units of LED PAR30 lights were installed in 18 Holly Coffee branches across Korea.” Optimal Glow for Retail EnvironmentsGE’s light uses 10W Energy Smart LED PAR30 compared to the previous lighting source which uses 75W, thereby effectively reducing energy consumption by more than 85%. Although the LED PAR30 lights produce fewer lumens, the lamps optics concentrate light on the target and diminishes wasted extraneous light. GE’s Energy Smart LED PAR30 lights are designed for the ambient requirements of a broad spectrum of retail environments. They have a long life span of approximately 25,000 hours, and offer halogen-like color in 2700K, 3000K and 6500K. These lights are energy-efficient, contain no lead or mercury and are RoHs-compliant. Reaping Returns and Reducing Environmental ImpactWith GE Lighting’s new lighting solution, Hollys Coffee will enjoy estimated savings of US$12,304 per annum on an operating level, in terms of energy usage (~86.67% reduction) and maintenance (~50% fewer lamps replaced). This translates to a payback period of approximately 1.15 years. From an environmental protection perspective, the energy savings is equivalent to eliminating 236,852 lbs of carbon dioxide car emissions per year, or creating 29.4 acres of new trees Ms. Kim, Manager of Hollys Coffee in Gangnam, Seoul, commented: “We are quite happy with the effects of GE’s new LED lighting solution. The majority of our customers have also given very positive feedback on the new look at our stores The GE team fully demonstrated their understanding of our operational requirements and they bring benefit to our business.” About GE LightingGE Lighting invents with the vigor of its founder Thomas Edison to develop energy-efficient solutions that change the way people light their world in commercial, industrial, municipal and residential settings. The business employs over 17,000 people in more than 100 countries, and sells products under the Reveal and Energy Smart consumer brands, and Evolve, GTx, Immersion, Infusion, Lumination and Tetra commercial brands, all trademarks of GE. General Electric (NYSE: GE) works on things that matter to build a world that works better. For more information, visit

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