Soraa announces international LED lamp distribution agreement with Ushio

Oct. 24, 2012
Date Announced: 24 Oct 2012 Partnership is Part of Company's Global Strategic Sales InitiativeFremont, Calif. – Soraa announced today that as of November 1st, the company’s full spectrum GaN on GaNTM LED MR16 lamps will be available through Ushio group companies and its subsidiaries in Japan, China, South Korea, Hong Kong, Taiwan, Singapore, and Europe. Ushio, the largest distributor of MR16 lamps in Japan, will sell Soraa’s LED MR16 lamps under the brand name Superline LED, a co-branded Ushio and Soraa product. Soraa, co-founded by LED pioneer Shuji Nakamura, is fulfilling Dr. Nakamura’s original vision of bringing the highest quality, energy efficient LED light to the world. “This agreement is an indication of what's to come for Soraa as we solidify our worldwide presence. The partnership with Ushio allows us to introduce the company’s products in several new markets, including Japan, where high quality of light is a leading consideration in purchasing replacement LED MR16 lamps,” said Eric Kim, CEO of Soraa. “Ushio recognizes both the superior quality of light that Soraa’s LED MR16 lamps produce and the elegance of the product design itself. We are honored that a company with the history and expertise of Ushio has chosen our products.”A superior alternative to halogen MR16 lamps, Soraa’s LED MR16 lamps feature full spectrum light*; a CRI of 95* and R9 of 95*, (higher than most halogen lamps); produce no UV or IR; last up to 10 times as long; use 80 percent less energy; run cooler; produce a much more consistent and efficient beam; and are compatible with existing lamp fixtures and lighting infrastructure. “The lighting market in Japan and many other countries has been in need of a high-quality LED replacement option for halogen lamps,” said Akihiko Sugitani, Corporate Senior Vice President of Ushio, Inc. “Soraa’s LED lamps will awaken many people to the possibilities of LED technology with its beautiful light and stylish design.”Japanese stores are internationally renowned for high standards of quality and design excellence in all aspects of the retail experience, especially lighting. A leading Japanese department store recently installed Soraa’s LED MR16 lamps in a number of locations and the reaction has been outstanding.For more information about where to purchase Soraa’s LED MR16 lamps and the Ushio co-branded Superline LED products, visit*Soraa Vivid lineAbout SoraaPioneering lamps using LEDs built from pure gallium nitride substrates (GaN on GaN™), Soraa has made ordinary lighting extraordinarily brilliant and efficient. Soraa’s full spectrum GaN on GaN™ LED lamps have superior color rendering and beam characteristics compared to lamps using LEDs created from non-native substrates. Founded in 2008, Soraa is located in Fremont California, where it manufactures its GaN on GaN™ LEDs in the company’s state-of-the-art facility. For additional information, please visit About USHIO INC. USHIO INC. (President and CEO: Shiro Sugata, TSE: 6925) was established in 1964. The company handles a variety of light sources for a broad range of industrial applications, including high-brightness discharge lamps for cinema projectors and data projectors as well as halogen lamps for general lighting and OA equipment. It also manufactures and markets products incorporating its own light sources, such as optical systems for manufacturing FPDs and other electronics components and devices as well as imaging equipment led by digital cinema projectors; USHIO enjoys a strong market share with many of these products. visit

Andy Beck Makovsky 202-288-6862

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