The 3rd annual Control This! hosts the first ever lighting PlugFest sponsored by Soraa

Oct. 22, 2012
Date Announced: 22 Oct 2012 The 3rd Annual Control This! Hosts the First Ever Lighting PlugFestWednesday, November 7, 2012 – 11:00 am – 7:30 pmMetropolitan Pavilion in New York CityPress Preview ofLighting PlugFest at 10:00 amControl This! (, a daylong event expo and seminar series that exhibits state-of-the-art lighting control systems and energy management systems is hosting the first ever Lighting PlugFest sponsored by Soraa.PlugFests are the mainstay of high tech industries andLighting PlugFest at Control This!, which is the first ever for the lighting industry, is destined to revolutionize the way lighting practitioners and OEM vendors of LED lamps, fixtures, transformers, and dimmers test the interoperability between products from different manufacturers and accelerate the growth of the entire industry.“We are excited to host the first ever Lighting PlugFest, which is a ‘must attend’ industry event”, says Control This! Co-Chair Meg Smith, LC, IES, LEED AP, co-chair of the IESNYC education committee, and senior project manager, Philips Lighting Solutions and Services. "Manufacturers benefit because Lighting PlugFest addresses compatibility—an obstacle to widespread LED lamp adoption; designers benefit because they can specify with confidence; and end users benefit because they will know that it works.”One of the greatest hurdles to the adoption of LED lighting today is the incompatibility between LED lamps or fixtures and the installed base of legacy control gear and dimmers, which are largely designed for incandescent, halogen, or fluorescent lamps. Lighting PlugFest affords participants the opportunity to test their products and identify underlyingcompatibility issues.Soraa ( will manage and run the testing using a custom-built testing panel that contains an array of commonly used transformers and dimmers and Soraa’s 12VAC LED MR16 lamps and also accommodates participating companies’ transformers, dimmers, and 12VAC LED lamps or fixtures.“The Lighting PlugFest will benefit all stakeholders in the lighting industry – specifiers, end users, manufacturers, contractors, and installers – and help to accelerate the growth of new lighting technologies and compatibility standards,” said Eric Kim, CEO of Soraa.For details about Lighting PlugFest at Control This!, visit About Control This!Organized and managed by the education committee of the New York City section of the Illuminating Engineering Society (IESNYC), ControlThis!, which has become the country’s foremost conference of its kind, is programmed to benefit professionals in the lighting industry, as well as architects, building owners, contractors, developers, educators, facility managers, green building practitioners, interior designers, public policy makers, andstudents.The 3rd annual Control This! Expo and Seminar series is sponsored by EMerge Alliance, MechoSystems, and Philips Controls (Presenting Sponsors), DimOnOff, Encelium, Osram Sylvania, and Traxon & e:cue (Platinum Exhibitors), Acuity Brands Controls, Adura Technologies, Barbizon Lighting Company, Cooper Controls, Cooper Wiring Devices, ETC, Hubbell Building Automation, Lehigh, LSI Industries Controls,Lutron, Philips Color Kinetics, Schneider Electric, and Venture Lighting (Gold Exhibitors), and Soraa is the sponsor of Lighting PlugFest. IESNYC serves as official host.The Expo Hall is open free-of-charge to IES, DLF, Lighting Controls Association, USGBC NY Upstate Chapter members, and to students whoregister in advance online.Expo Only (all day access to trade show floor)$ 20 in advance / $ 30 on site / no charge for IES, DLF, Lighting Controls Association, USGBC NY Upstate Chapter members, and students (pre-registration required)Expo + 1 Seminar$ 60 in advance / $ 75 on site / $ 35 discounted admission for IES, DLF, Lighting Controls Association and USGBC NY Upstate Chapter members (pre-registration required)Expo + 3 Seminars$ 100 in advance / $ 125 on site / $ 60 discounted admission for IES, DLF, Lighting Controls Association and USGBC NY Upstate Chapter members (pre-registration required) About the IESNYCIESNYC is the New York City Section of the Illuminating Engineering Society. The IESNYC is a volunteer professional membership organization whose members share a mutualappreciation for and fascination with, all things lighting. They are lighting designers, architects, engineers, consultants, lighting manufacturers, lighting representatives, electrical distributors and allied professionals. IESNYC members are dedicated to promoting the art and science of illumination engineering to their members, professionals, the lighting industry, and the public through inspiring events, informativeprograms and educational series, social outreach, and networking opportunities.About SoraaPioneering lamps using LEDs built from pure gallium nitride substrates (GaN on GaN™), Soraa has made ordinary lighting extraordinarily brilliant and efficient. Soraa’s full spectrum GaN on GaN™ LED lamps have superior color rendering and beam characteristics compared to lamps using LEDs created from non-native substrates. Founded in 2008, Soraa is located in Fremont California, where it manufactures its GaN on GaN™ LEDs in the company’s state-of-the-art facility. For additional information, please visit

For Control This! Linda G. Miller Communications + Marketing 212/725-7656 – 917/710-4252 For Soraa Andy Beck Makovsky + Company 202-288-6862

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