Horseshoe Casino livens up downtown Cleveland with warm LED lighting by Lumenpulse

Dec. 21, 2012
Date Announced: 21 Dec 2012 Montreal, QC – After undergoing significant renovation , Downtown Cleveland’s Higbee building—made famous by the hit movie A Christmas Story—was reborn the Horseshoe Casino in May 2012. Part of the transformation involved the installation of hundreds of Lumenpulse luminaires on the building’s exterior, giving the façade a warm glow and a cool new nighttime identity.“Cleveland residents were excited to see a key local historic landmark brought back to life in their city’s core,” says Sonia Brown, Senior Lighting Designer at Illuminating Concepts, which was hired by Caesars Gaming Corporation and Rock Gaming LLC to provide the building’s new indoor and outdoor illumination. For the exterior lighting, Illuminating Concepts chose LED fixtures from Lumenpulse’s Lumenfacade and Lumenbeam families with a warm color temperature to accentuate the stone. The designers used a delicate grazing technique to emphasize the architectural details of the building, which was constructed in 1930.“This project truly demonstrates the purpose of architectural LED lighting,” says François-Xavier Souvay, President and CEO of Lumenpulse. “Sonia’s ingenious design allows you to see the building, even its cornices, from a distance. Yet up close, it’s very comfortable and inviting. You experience the building’s history and its present-day significance at the same time. It’s a very powerful statement.” Cleveland’s downtown area was very quiet until the Horseshoe Casino opened in May. It has since attracted some 2.5 million visitors in the first six months, with many new businesses opening in some of the surrounding vacant spaces. “The casino is currently in the process of adding more table games to the gaming floor to accommodate local demand,” Brown reports.About Lumenpulse Inc. Founded in 2006, Lumenpulse develops and manufactures high performance, sustainable architectural LED-based fixtures and solutions for commercial, institutional and urban environments. Lumenpulse is a leader in the LED lighting market and has earned many awards for its indoor and outdoor applications, including several Product Innovation Awards (PIA), two Next Generation Luminaires Design awards, a Red Dot Design Award and a Lightfair Innovation Award. It was also recognized as one of Profit Hot 50’s Top New Growth Companies. Lumenpulse has offices worldwide with corporate headquarters in Montreal, Canada, US headquarters and Global Technology Development Center in Boston, Massachusetts, and EMEA headquarters in London, UK.

For information, contact Olivia Collette at 1-877-937-3003

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