OLED general purpose lighting market forecast

June 25, 2012
Date Announced: 25 Jun 2012 Upper Lake, CA (USA) – ElectroniCast Consultants, a leading market & technology forecast consultancy, today announced their market forecast of the worldwide consumption of organic light emitting diodes (OLEDs) in General Lighting applications. Impressive $1 Billion (+) Market for 2016 and Beyond ElectroniCast estimates in 2012, the worldwide consumption value of General Lighting OLEDs will reached (only) $34.8 million; consumption value is forecast to increase at an average annual growth rate of 104 percent to $1.19 billion in 2016. From 2016-2021, the total consumption value of General Lighting OLEDs is forecast an increase 28 percent per year, reaching nearly $4.1 billion in the year 2021. The vast majority of the consumption of OLEDs in 2011 were R&D, product prototype and product samples (kits), based on a relatively high average price. The average selling prices (ASPs) are forecast to decrease substantially as the devices become more readily available to the open market in a competitive environment. Since the ASPs are forecast for such a steep decline, some of the overall consumption values for 2012 are forecast to be nearly flat compared to 2011. Generally, the consumption value is forecast to increase with strongly rising quantity growth partially offset by declining average prices.ElectroniCast assumes that the OLED panel general-lighting market will grow beyond the “light-bulb” mentality to a broad base of applications, which currently may not even be in the idea-stage. Applications that have been mentioned by industry participants include (but not limited to) OLED incorporated into the following applications; however, to fall under ElectroniCast’s General Lighting definition, the illumination of an area must be the primary purpose of the OLED panel: • Windows/Skylights• Wall panels or “wall peels” or wallpaper• Mirrors with light function (the mirror itself is an OLED)• Flooring/Steps-stairs (embedded OLEDs)• Furniture (embedded OLEDs)• Other (?) – almost endless possibilitiesThis market forecast report is available immediately from ElectroniCast Consultants (fee $4,400). For detailed information on this or other services provided by ElectroniCast, please contact Theresa Hosking, Marketing/Sales; [email protected] (Telephone/USA: 707/275-9397)ElectroniCast Consultants – www.electronicast.com specializes in forecasting trends in technology forecasting, markets and applications forecasting, strategic planning and consulting. ElectroniCast Consultants, as a technology-based independent forecasting firm, serves industrial companies, trade associations, government agencies, communication and data network companies and the financial community. Reduction of the risk of major investment decisions is the main benefit provided. ElectroniCast Consultants’ goal is to understand the challenges and opportunities facing clients and to provide timely, accurate information for strategic planning.According to ElectroniCast, the consumption value of OLEDs in General Lighting is forecast to reach $1.19 billion in the year 2016 and an impressive $4.1 billion in 2021…

Theresa Hosking Vice President, Sales and Marketing ElectroniCast Consultants 9959 Old Orchard Lane Upper Lake, CA 95485 USA 707-275-9397

E-mail:[email protected]

Web Site:www.electronicast.com